Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications. This will open up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising & Marketing Diploma (USA Standards) offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives
Our online course is so well designed you will feel that you are in the classroom! This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study effectively and guide you to secure your qualification.
Please Note: This Course is Based on USA Standards
1: Introduction to Marketing | |||
Introduction to Marketing | 00:32:00 | ||
2: Marketing Strategies for Competition | |||
Marketing Strategies for Competition | 00:41:00 | ||
3: Analysis of Marketing Environment | |||
Analysis of Marketing Environment | 00:30:00 | ||
4: International Marketing Strategies | |||
International Marketing Strategies | 00:26:00 | ||
5: Consumer Behaviour | |||
Consumer Behaviour | 00:54:00 | ||
6: Marketing and Market Research | |||
Marketing and Market Research | 00:30:00 | ||
7: Market Segmentation | |||
Market Segmentation | 00:48:00 | ||
8: Marketing Mix | |||
Marketing Mix | 00:34:00 | ||
9: Product Life Cycle | |||
Product Life Cycle | 00:23:00 | ||
10: Marketing Channel and Supply Chain | |||
Marketing Channel and Supply Chain | 00:36:00 | ||
11: Promotion | |||
Promotion | 00:27:00 | ||
12: Advertising | |||
Advertising | 00:16:00 | ||
13: Customer Relationship | |||
Customer Relationship | 00:10:00 | ||
14: Sales Promotion | |||
Sales Promotion | 00:24:00 | ||
15: Selling | |||
Selling | 00:14:00 | ||
16: Pricing Strategies | |||
Pricing Strategies | 00:42:00 | ||
Recommended Books | |||
Recommended Books – Marketing and Advertising | |||
Mock Exam | |||
Mock Exam: Advertising & Marketing Diploma | 00:40:00 | ||
Final Exam | |||
Exam: Advertising & Marketing Diploma | 00:40:00 | ||
Certificate Download Guide | |||
Certificate Download Guide | 00:03:00 |
Addison Ari
This ADVERTISING & MARKETING course was great up way to business professionals, entrepreneurs, and anyone who wants to start advertising and Marketing for their business. make more courses like this Global Edulink.