Certified Digital Marketing Professional with Official Exam
Access Duration - 365 Days
Guided Learning Hours (30)
Course Material
Number of Modules 11
Official Exam Incuded
4.5( 4 REVIEWS )
15 STUDENTS
What Will I Learn?
Gain a strong foundation in the core concepts of digital marketing
Gain an in-depth understanding of how to effectively strategies and implement powerful digital marketing campaigns that convert into higher sales
Learn everything you will need to excel at your digital marketing career
Learn the key digital marketing ranges like mobile marketing, social media marketing, Email marketing, PPC marketing and SEO
Learn all about website optimisation and content marketing
Learn how to use the tools of marketing into social media platforms
Overview:
This excellent Certified Digital Marketing Professional course has been created for individuals who would like to gain new skills, and who would like to hold a globally recognised qualification. The Certified Digital Marketing Professional course is an important certificate, and will provide you an introduction to key digital marketing areas, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
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- Course Description
- Interest-free, flexible payment plans
- Method of Assessment
- Exam Details
- Â Certification
- Awarding Body
- Entry Requirements:
- Career Path
- Become a Certified Digital Marketing Professional with our cornerstone certification, and you will receive a strong foundation in the core concepts of digital marketing
- Give you an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert
- Learn everything you need to excel at your digital marketing career
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
We want to make learning affordable and accessible for all, which is why we offer flexible, interest-free payment plans. The process is simple, enroll on your chosen course with a small deposit, and then pay a manageable monthly Direct Debit – which will not cost any extra, and you can get started straight away.
The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course. Free official exam Vouchers can be requested/booked (exam vouchers will be given upon full payment) when you are ready to take your Exam. Please contact us for further information on exams.
- Duration: 180 minutes
- Computer based exam
- Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions
- Pass mark: 60%
Successful learners will be awarded a Certified Digital Marketing Professional certificate.
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
This certificate could be the additional qualification that gets you a rewarding job in the marketing industry. You can also use this certificate as a foundation to pursue your higher studies in digital marketing or to move ahead of the others in the industry. Below listed are some of the jobs this course will benefit you in, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,
- Digital Marketing Executive – £32,984 per annum
- Content Marketer – £22,000 per annum
- Marketing Manager – £32,984 per annum
- SEO Marketing Strategist – £24,630 per annum
- PPC Professional – £24,765 per annum
| Common Career Paths For Marketing Manager |
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Key Features
Gain an Accredited UK Qualification
Access to Excellent Quality Study Materials
Personalised Learning Experience
Support by Phone, Live Chat, and Email
Eligible for TOTUM Discount Card
UK Register of Learning Providers Reg No : 10053842Course Curriculum
| Student Handbook | |||
| Student Handbook | |||
| 1. Digital Marketing Foundations | |||
| 1. Digital Marketing Foundations | |||
| Concepts of Digital Marketing | 00:00:00 | ||
| The Buyer’s Journey | 00:00:00 | ||
| The Marketing Function | 00:00:00 | ||
| The Marketing Function & Buyer’s Journey | 00:00:00 | ||
| Traditional and Digital Marketing | 00:00:00 | ||
| Digital Marketing Institute 3i Principles | 00:00:00 | ||
| Digital Channels | 00:00:00 | ||
| Planning Stage Considerations | 00:00:00 | ||
| SMART Objectives | 00:00:00 | ||
| Audience Research | 00:00:00 | ||
| Audience Listening Tools | 00:00:00 | ||
| Competitive Research | 00:00:00 | ||
| Industry Research | 00:00:00 | ||
| Cultural Research | 00:00:00 | ||
| Digital Marketing Industry | 00:00:00 | ||
| Business Teams | 00:00:00 | ||
| Shared Business Objectives | 00:00:00 | ||
| Relationship Between Sales and Marketing | 00:00:00 | ||
| Effective Communication Skills | 00:00:00 | ||
| PROPEL Model | 00:00:00 | ||
| 2. Website Optimization | |||
| 1. Website Optimization | |||
| Website Optimization | 00:00:00 | ||
| Purpose of Website Optimization | 00:00:00 | ||
| Components of Website Design | 00:00:00 | ||
| Website Hosting Options | 00:00:00 | ||
| Build a Website | 00:00:00 | ||
| Create Layout | 00:00:00 | ||
| Principles of Website Design | 00:00:00 | ||
| Mobile First Design | 00:00:00 | ||
| Website Copy | 00:00:00 | ||
| 10.A/B Testing | 00:00:00 | ||
| UX versus UI | 00:00:00 | ||
| UX and UI Principles | 00:00:00 | ||
| Assess UX | 00:00:00 | ||
| Improve UX | 00:00:00 | ||
| Optimize Your Website | 00:00:00 | ||
| Website Metrics | 00:00:00 | ||
| Website Evaluation | 00:00:00 | ||
| Monitor & Report | 00:00:00 | ||
| 3. Content Marketing | |||
| 1. Content Marketing | |||
| Content Marketing | 00:00:00 | ||
| Types Of Content | 00:00:00 | ||
| Content Intent | 00:00:00 | ||
| Community Management | 00:00:00 | ||
| Content Marketing Strategy | 00:00:00 | ||
| Social Listening | 00:00:00 | ||
| Competitor Analysis | 00:00:00 | ||
| Content Audit | 00:00:00 | ||
| Content Goals | 00:00:00 | ||
| Buyer Personas | 00:00:00 | ||
| Content Topics | 00:00:00 | ||
| Content Calendars | 00:00:00 | ||
| Content Management Systems | 00:00:00 | ||
| Content Creation | 00:00:00 | ||
| Content Types | 00:00:00 | ||
| Content Creation Tools | 00:00:00 | ||
| Content Curation | 00:00:00 | ||
| Content Curation Tools | 00:00:00 | ||
| Defining Your Personality | 00:00:00 | ||
| Brand Storytelling | 00:00:00 | ||
| Content Personalization | 00:00:00 | ||
| Content Platforms | 00:00:00 | ||
| Content Seeding | 00:00:00 | ||
| Content Scheduling | 00:00:00 | ||
| Content Promotion | 00:00:00 | ||
| Content Repurposing | 00:00:00 | ||
| Content Marketing ROI | 00:00:00 | ||
| Content Marketing Goals | 00:00:00 | ||
| Key Metrics | 00:00:00 | ||
| 4. Social Media Marketing | |||
| 1. Social Media Marketing | |||
| Social Media Marketing Part 1 | |||
| Concepts | 00:00:00 | ||
| Roles & Responsibilities | 00:00:00 | ||
| The Buyer’s Journey | 00:00:00 | ||
| Platform Principles | 00:00:00 | ||
| Hashtags | 00:00:00 | ||
| Facebook Concepts | 00:00:00 | ||
| Facebook Platform Features | 00:00:00 | ||
| Facebook Setup & Customization | 00:00:00 | ||
| Facebook Page Posts | 00:00:00 | ||
| Twitter Concepts | 00:00:00 | ||
| Twitter Platform Features | 00:00:00 | ||
| Twitter Setup & Customization | 00:00:00 | ||
| Twitter Tweets | 00:00:00 | ||
| LinkedIn Concepts | 00:00:00 | ||
| LinkedIn Platform Features | 00:00:00 | ||
| LinkedIn Setup & Customization | 00:00:00 | ||
| LinkedIn Company Page | 00:00:00 | ||
| LinkedIn Affiliate & Showcase Pages | 00:00:00 | ||
| LinkedIn Posts | 00:00:00 | ||
| Instagram Concepts | 00:00:00 | ||
| Instagram Platform Features | 00:00:00 | ||
| Instagram Account Types | 00:00:00 | ||
| Instagram Account Optimization | 00:00:00 | ||
| Instagram Posts | 00:00:00 | ||
| Instagram Story | 00:00:00 | ||
| Snapchat Concepts | 00:00:00 | ||
| Snapchat Platform Features | 00:00:00 | ||
| Snapchat Account Setup | 00:00:00 | ||
| Snapchat Snaps | 00:00:00 | ||
| Snapchat Story | 00:00:00 | ||
| Community Concepts | 00:00:00 | ||
| Community Building | 00:00:00 | ||
| Community Management | 00:00:00 | ||
| Social Media Marketing Part 2 | |||
| Campaign Development | 00:00:00 | ||
| Objectives | 00:00:00 | ||
| Campaign Analysis | 00:00:00 | ||
| 00:00:00 | |||
| Facebook Targeting | 00:00:00 | ||
| Facebook Audience Insights | 00:00:00 | ||
| Facebook Ads Manager | 00:00:00 | ||
| Facebook Power Editor | 00:00:00 | ||
| Facebook Ad Auctions | 00:00:00 | ||
| Facebook Canvas | 00:00:00 | ||
| Facebook Reporting | 00:00:00 | ||
| Twitter Ads Manager | 00:00:00 | ||
| Twitter Ad Formats | 00:00:00 | ||
| Twitter Campaign Objectives | 00:00:00 | ||
| Twitter Targeting | 00:00:00 | ||
| Twitter Ad Auctions | 00:00:00 | ||
| Twitter Campaign Optimization | 00:00:00 | ||
| Twitter Analysis | 00:00:00 | ||
| LinkedIn Campaign Manager | 00:00:00 | ||
| LinkedIn Text Ads | 00:00:00 | ||
| LinkedIn Sponsored Content Ads | 00:00:00 | ||
| LinkedIn Sponsored InMails | 00:00:00 | ||
| LinkedIn Targeting | 00:00:00 | ||
| LinkedIn Best Practices | 00:00:00 | ||
| LinkedIn Analysis | 00:00:00 | ||
| Instagram Ad Formats | 00:00:00 | ||
| Instagram Campaign Objectives | 00:00:00 | ||
| Instagram Ad Buying | 00:00:00 | ||
| Instagram Best Practices | 00:00:00 | ||
| Instagram Analysis | 00:00:00 | ||
| Snapchat 3V Advertising | 00:00:00 | ||
| Snapchat Ad Manager | 00:00:00 | ||
| Snapchat Ads | 00:00:00 | ||
| Snapchat Geofilters | 00:00:00 | ||
| Snapchat Sponsored Lenses | 00:00:00 | ||
| Snapchat Targeting | 00:00:00 | ||
| Snapchat Campaign Setup | 00:00:00 | ||
| Snapchat Analysis | 00:00:00 | ||
| 5. SEO | |||
| 1. SEO | |||
| Paid Vs Organic Search | 00:00:00 | ||
| How Search Engines Work | 00:00:00 | ||
| Keywords | 00:00:00 | ||
| SERPs | 00:00:00 | ||
| Types Of Objectives | 00:00:00 | ||
| Setting Objectives | 00:00:00 | ||
| Types Of Keywords | 00:00:00 | ||
| How To Conduct Keyword Research | 00:00:00 | ||
| SEO Content | 00:00:00 | ||
| Technical Optimization | 00:00:00 | ||
| OnPage Optimization | 00:00:00 | ||
| OffPage Optimization | 00:00:00 | ||
| Action Plan | 00:00:00 | ||
| Traffic Sources | 00:00:00 | ||
| Types Of Metrics | 00:00:00 | ||
| Measuring Success | 00:00:00 | ||
| 6. Paid Search | |||
| 1. Paid Search | |||
| Fundamentals of Paid Search | 00:00:00 | ||
| How consumers use search engines | 00:00:00 | ||
| The Benefits of Paid Search | 00:00:00 | ||
| Campaign Elements | 00:00:00 | ||
| Google AdWords | 00:00:00 | ||
| Account Structure | 00:00:00 | ||
| Account Elements | 00:00:00 | ||
| Keyword Research | 00:00:00 | ||
| Campaign Creation | 00:00:00 | ||
| Budget Management | 00:00:00 | ||
| Bidding | 00:00:00 | ||
| Campaign Optimization | 00:00:00 | ||
| Campaign Measurement | 00:00:00 | ||
| Advanced Measurement | 00:00:00 | ||
| 7. Display & Video Advertising | |||
| 1. Display & Video Advertising | |||
| Concepts | 00:00:00 | ||
| Platforms | 00:00:00 | ||
| Advertising Buying Mechanisms | 00:00:00 | ||
| Campaign Objectives | 00:00:00 | ||
| YouTubeChannelSetup | 00:00:00 | ||
| Video Upload | 00:00:00 | ||
| Video Management | 00:00:00 | ||
| Video Analytics | 00:00:00 | ||
| Google Display Network | 00:00:00 | ||
| Display Ad Formats | 00:00:00 | ||
| Video Ad Formats | 00:00:00 | ||
| Display Campaign Creation | 00:00:00 | ||
| Display Ad Creation | 00:00:00 | ||
| Video Campaign Creation | 00:00:00 | ||
| Video Ad Creation | 00:00:00 | ||
| Targeting | 00:00:00 | ||
| AudienceTargeting | 00:00:00 | ||
| Contextual Targeting | 00:00:00 | ||
| Advanced Targeting | 00:00:00 | ||
| Targeting Exclusions | 00:00:00 | ||
| Remarketing | 00:00:00 | ||
| Bidding | 00:00:00 | ||
| Metrics | 00:00:00 | ||
| Display Campaign Reporting | 00:00:00 | ||
| Video Campaign Reporting | 00:00:00 | ||
| Google Analytics Reporting | 00:00:00 | ||
| Campaign Optimization | 00:00:00 | ||
| 8. Email Marketing | |||
| 1. Email Marketing | |||
| Key Concepts | 00:00:00 | ||
| Inbound Email Marketing | 00:00:00 | ||
| Legislation and Regulations | 00:00:00 | ||
| Email Strategy | 00:00:00 | ||
| Email Service Providers | 00:00:00 | ||
| Data Capture | 00:00:00 | ||
| Contact Database | 00:00:00 | ||
| Email Components | 00:00:00 | ||
| Audience | 00:00:00 | ||
| Subject Line | 00:00:00 | ||
| Email Copy | 00:00:00 | ||
| Email Design | 00:00:00 | ||
| Call to Action | 00:00:00 | ||
| Images | 00:00:00 | ||
| Email Campaign Creation | 00:00:00 | ||
| Deliverability Factors | 00:00:00 | ||
| Campiagn Delivery Challenges | 00:00:00 | ||
| Campaign Delivery Management | 00:00:00 | ||
| Email Testing | 00:00:00 | ||
| AB Testing | 00:00:00 | ||
| Campaign Performance | 00:00:00 | ||
| Optimizing | 00:00:00 | ||
| Minimizing Bounces and Unsubscribes | 00:00:00 | ||
| Marketing Automation | 00:00:00 | ||
| Marketing Automation Process | 00:00:00 | ||
| 9. Analytics | |||
| Analytics | |||
| Concepts of Web Analytics | 00:00:00 | ||
| Web Analytics Tools | 00:00:00 | ||
| Measurement Plan | 00:00:00 | ||
| Technical Elements | 00:00:00 | ||
| Benefits & Limitations | 00:00:00 | ||
| Tracking | 00:00:00 | ||
| Settings & Navigation | 00:00:00 | ||
| Integrating Marketing Tools | 00:00:00 | ||
| What is a Goal? | 00:00:00 | ||
| Why Set Goals? | 00:00:00 | ||
| Setting Goals | 00:00:00 | ||
| Measuring Goals | 00:00:00 | ||
| Report Areas | 00:00:00 | ||
| Report Audience | 00:00:00 | ||
| Report Aquisitions | 00:00:00 | ||
| Report Behavior | 00:00:00 | ||
| Report Conversions | 00:00:00 | ||
| Goals and Business KPIs | 00:00:00 | ||
| Target Audience Profile | 00:00:00 | ||
| Analyzing Behavior Reports | 00:00:00 | ||
| Assessing Technical Performance | 00:00:00 | ||
| Conversion Journey | 00:00:00 | ||
| 10. Digital Strategy | |||
| 1. Digital Strategy | |||
| Strategy Fundamentals | 00:00:00 | ||
| Propel Model | 00:00:00 | ||
| Planning Concepts | 00:00:00 | ||
| Expectations | 00:00:00 | ||
| ROI | 00:00:00 | ||
| Digital Audit | 00:00:00 | ||
| Digital Resources | 00:00:00 | ||
| Budgeting | 00:00:00 | ||
| Ownership | 00:00:00 | ||
| Research Concepts | 00:00:00 | ||
| Owned, Accessed & Desk Research | 00:00:00 | ||
| Audience Competitor Research | 00:00:00 | ||
| Social Listening | 00:00:00 | ||
| Plan Of Action | 00:00:00 | ||
| Objectives Concepts | 00:00:00 | ||
| Success Outcomes | 00:00:00 | ||
| KPIs | 00:00:00 | ||
| Reviews | 00:00:00 | ||
| Prepare Concepts | 00:00:00 | ||
| Overarching Strategy | 00:00:00 | ||
| Search Strategy | 00:00:00 | ||
| Display Strategy | 00:00:00 | ||
| Content Strategy | 00:00:00 | ||
| Creative Strategy | 00:00:00 | ||
| Asset Development | 00:00:00 | ||
| Connection Strategy | 00:00:00 | ||
| Strategic Plan | 00:00:00 | ||
| Execution Concepts | 00:00:00 | ||
| Launch Plan | 00:00:00 | ||
| Media Plan | 00:00:00 | ||
| Success Indicators | 00:00:00 | ||
| The Value Of Social | 00:00:00 | ||
| Learn Concepts | 00:00:00 | ||
| Reporting | 00:00:00 | ||
| Continuous Development | 00:00:00 | ||
| Cyclical Planning Model | 00:00:00 | ||
| Teamwork | 00:00:00 | ||
| 11. Additional Video Tutorials | |||
| Website Optimization | |||
| 1. Website Setup | 00:00:00 | ||
| 2. Website Setup | 00:00:00 | ||
| SEO | |||
| 1. Google Keyword Planner | 00:00:00 | ||
| Digital & Video Display | |||
| 1.Create a Display Campaign | 00:00:00 | ||
| 2. Create a Video Add | 00:00:00 | ||
| 3. Add Audience Targeting | 00:00:00 | ||
| 4. Add Topic Targeting | 00:00:00 | ||
| 5. Add Exclusions | 00:00:00 | ||
| Email Marketing | |||
| 1. Litmus Walk-through | 00:00:00 | ||
| 2. MailTester Walk-through | 00:00:00 | ||
| 3. MailChimp Demo | 00:00:00 | ||
| Exam Booking | |||
| Exam Booking : Certified Digital Marketing Professional with Official Exam | |||
Alina Morris
Well written and valuable information that’s easy to read and understand and excellent value for money. The layout of the courses is well organised and makes studying easier to understand.
Ellen Poole
It is a very good programme. I am glad I came across it. I would highly recommend this company and their big variety of courses to anyone who is considering studying again.
Peyton Burton
I loved studying on this platform, I don’t feel rushed to complete anything and I can take my time to actually try and absorb the information not like at school so I would definitely recommend.
Rae Hopkins
Very thorough and informative. Education delivered in short, easy to understand manner and the distance learning method is very efficient.