Digital Marketing Certification Training

Access Duration - 365 Days
5( 2 REVIEWS )

What Will I Learn?

Get strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Understand its advantages & limitations
Become familiar with Best Practices, Tools & Technologies
Plan & manage digital marketing budget
Manage Reporting & Tracking Metrics


There once was a time when developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, as the world of commerce moves more and more toward a digital marketplace, businesses now have the opportunity to expand their reach and connect with their target market through digital marketing tactics.

Any modern brand that wants to get ahead in the current business climate will need to adopt digital marketing tactics as part of their overall strategy. By using digital marketing tactics in combination with your current traditional marketing strategies, your business can start to optimise your campaigns for maximum results. This course is designed to give you a strategic understanding of Digital Marketing. You will learn about the effect of digital marketing on brands and revenue and best practices, technologies, digital marketing strategies and so much more.

Why You Should Consider Taking this Course at Global Edulink?

Global Edulink is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by CPD. At Global Edulink, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course.  Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

  • Access Duration
  • Who is this Course for?
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Awarding Body
  • Career Path & Progression
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Individuals who want to understand how to leverage the power of Digital Marketing to build brand and grow sales

  • Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
  • A sound educational background

In order to complete the course successfully, learners will take an online assessment. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Upon the successful completion of the course, you will be awarded the ‘Digital Marketing Certification Training’ by CPD.

CPD is an internationally recognised qualification that will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in an enterprise.

Once you successfully complete the course, you will gain an accredited qualification that will prove your skills and expertise in the subject matter. With this qualification you can further expand your knowledge by studying related courses on this subject, or you can go onto get a promotion or salary increment in your current job role. Below given are few of the jobs this certificate will help you in, along with the average UK salary per annum according to

  • Digital Marketing Manager - Up to £61k per annum
  • Senior Marketing Manager- Up to £95k per annum

Key Features

Gain an Accredited UK Qualification
Access to Excellent Quality Study Materials
Personalised Learning Experience
Support by Phone, Live Chat, and Email
Eligible for TOTUM Discount Card
UK Register of Learning Providers Reg No : 10053842

Course Curriculum

1:Introduction to Digital Marketing
What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics
2: SEO 1: Keyword Planning and On-Page Optimization
Importance of search digital 
Sources of traffic to your site 
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
3: SEO 2: Off-Page Optimization
What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO
4: Search Engine Marketing: Google Ads
Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign
5: Email Marketing
Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion
6: Affiliate Marketing(Self-Paced)
Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate
7: Social Media Marketing 1: Facebook and Instagram
Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram
8: Social Media Marketing 2: YouTube
Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube 
YouTube ad formats
9: Social Media Marketing 2: Twitter and LinkedIn
Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn
10: Mastering Google Analytics 1
Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Using Unbounce to create an effective landing page
Conversions and Goals
Ecommerce Analytics
Multichannel Funnels
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance
11: Mastering Google Analytics 2
Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis
12: Creating an Integrated Digital Marketing Campaign(Self-Paced)
Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns

Students feedback


Average rating (2)
5 Star
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1 Star
    F H

    Franky Hart

    March 09, 2021
    Good standard

    As a new learner to online learning, I’m completely satisfied with the way this course was presented. It was well-structured and organised.

    B F

    Blair Foster

    March 09, 2021
    Fantastic provider

    The provider was very good and ensured everything was in place for learners to proceed with the course, without even as much as a hitch. They maintained a good standard of learning.

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