Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
1: What is marketing? | |||
1. What is marketing? | 00:00:00 | ||
2. What is digital marketing? | 00:00:00 | ||
3. Key Trends in Digital Marketing | 00:00:00 | ||
4. Key Electronic Data Responsibilities | 00:00:00 | ||
5. Top Tips for Success | 00:00:00 | ||
2: Planning for Digital Marketing Success | |||
1. Planning for Digital Marketing Success | 00:00:00 | ||
2. How to Undertake a Marketing Audit | 00:00:00 | ||
3. Understanding Your Target Audiences | 00:00:00 | ||
4. An overview how to approach researching customers | |||
4.1. Getting Customer Information | 00:00:00 | ||
4.2. Running an Effective Focus Group | 00:00:00 | ||
4.3. Using Questionnaires Effectively | 00:00:00 | ||
5. Setting an Appropriate Budget | 00:00:00 | ||
6. Setting Appropriate Objectives | 00:00:00 | ||
7. Developing a Winning Strategy | 00:00:00 | ||
8. Top Tips to Differentiate Your Message | 00:00:00 | ||
9. The Hierarchy of Effects | 00:00:00 | ||
10. Applying the AIDA Model | 00:00:00 | ||
11. Implementing your Activities | 00:00:00 | ||
12. Keeping Control of Cost | 00:00:00 | ||
3: Creating a Great Website | |||
Introduction | 00:00:00 | ||
1. What Makes a Great Website? | 00:00:00 | ||
2. Appearing Creditable & Trustworthy | 00:00:00 | ||
3. Choosing a Hosting Company | 00:00:00 | ||
4. Platforms & Systems | 00:00:00 | ||
5. User Friendly Menu/Navigation | 00:00:00 | ||
6. Presenting Content Effectively | 00:00:00 | ||
7. Choosing a right Images | 00:00:00 | ||
8. Streaming video Content from YouTube | 00:00:00 | ||
9. Effective Copywriting for the web | 00:00:00 | ||
10. Creating effective “Calls to Action” | 00:00:00 | ||
11. Making purchasing easy | 00:00:00 | ||
12. Cross-sell and Up-sell effectively | 00:00:00 | ||
13. Getting Customers back to your site | 00:00:00 | ||
14. Building customer interaction | 00:00:00 | ||
15. Driving traffic to your website | 00:00:00 | ||
4: How the Google Search Engine Work? | |||
Introduction | 00:00:00 | ||
1. How to search engine work | 00:00:00 | ||
2. Google search results layout | 00:00:00 | ||
3. The benefits of SEO | 00:00:00 | ||
4. Identifying keywords and phrases | 00:00:00 | ||
5. Using Google Search Console | 00:00:00 | ||
6. Black and White Hat SEO techniques | 00:00:00 | ||
7. Creating the right page titles and URLs | 00:00:00 | ||
8. Creating the right page meta descriptions | 00:00:00 | ||
9. Creating the right opening paragraph | 00:00:00 | ||
10. Creating the right image “tags” | 00:00:00 | ||
11. Analysing the competition | 00:00:00 | ||
12. Getting the right referral or back links | 00:00:00 | ||
13. Google My Business listing | 00:00:00 | ||
14. Keeping control of SEO | 00:00:00 | ||
5: Pay-Per-Click Advertising (Adwords) | |||
Introduction | 00:00:00 | ||
1. Introduction to pay-per-click advertising | 00:00:00 | ||
2. The Google Adwords basics | 00:00:00 | ||
3. Getting to grips with the dashboard | 00:00:00 | ||
4. Setting up at Campaign level | 00:00:00 | ||
5. Setting up at Ad Group level | 00:00:00 | ||
6. Creating effective Ads | 00:00:00 | ||
7. Getting to grips with keywords | 00:00:00 | ||
8. keeping control of costs | 00:00:00 | ||
9. How to monitor Performance | 00:00:00 | ||
Mock Exam | |||
Mock Exam: Certificate in Digital Marketing – Level 2 | 00:40:00 | ||
Final Exam | |||
Exam: Certificate in Digital Marketing – Level 2 | 00:40:00 | ||
Certificate Download Guide | |||
Certificate Download Guide | 00:03:00 |
Samuel Cooper
Very informative and beneficial
Raylee Foster
A very useful subject and highly recommended. I really like how the course is structured. You can learn lots of things.
Penelope Cooke
Very useful for Marketing students as well as professionals. I am glad to learn new things.
Harper Campbell
If you are new to digital marketing, I advise you to start with this course. Content is very impressive and updated.
Raphael Palmer
It’s a wonderful learning experience with the concepts and the applications of digital marketing, this course is really useful to refresh what I learned
Charlie King
Learned a lot of useful information about Creating a Great Website. The customer service was very informative. Answered all my questions.