Google Analytics

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232 STUDENTS

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What Will I Learn?

Learn the procedure of using Google Analytics as a marketing tool

Learn the basics of Google Analytics

Understand the concepts of reporting, behavioural data, and audience conversion using analytics

Learn how to use behavioural reports in an effective manner

Ability to learn how to use reports in Google Analytics

Understand how to specify your marketing campaigns to your target market

Overview:

Would you like to gain a well-recognised qualification which will demonstrate an excellent level of skill and knowledge in your chosen subject? Look no further than this Google Analytics course!

Whether you’re someone who already works in marketing, or you are a beginner, this Google Analytics course will enable you to get up to speed with using Google Analytics to attract and retain new customers for your business. This course would be very beneficial for business owners, those who would like to manage a business, or those hoping to work in the dynamic world of marketing. This excellent Google Analytics course will guide you through the procedure of using Google Analytics as a marketing tool, like reporting, behavioural data, and audience conversion. Whether you want to attract new custom for your existing business, or you want to improve your marketing job search, this course is for you.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Learn the basics of Google Analytics
Learn how to use behavioural reports
Learn how to use reports in Google Analytics
Understand the fundamentals of Google Analytics

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Successful learners will be awarded a Certificate in Google Analytics.

With this certificate in your resume, you are sure to stand apart from the other candidates in the job market. This certificate might also help you in following up on the other related courses or to make substantial progress in your career. Following are some of the job roles this certificate will benefit you in,

Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
Marketing Analyst (average UK salary according to payscale.com: £26,717)
Online Marketing Manager (average UK salary according to payscale.com: £34,840)
Marketing Consultant (average UK salary according to payscale.com: £30,561)

Course Curriculum

1: introduction to google analytics
	1. Intro Definitions-Part 1-2	00:00:00
	2. How Google Analytics Works	00:00:00
2: fundamentals of google analytics
	1. Build Analytics Infrastructure	00:00:00
	2. Setting Up Conversion Data	00:00:00
	3. Setting Up E-Commerce and Goal Tracking	00:00:00
	4. Cross Domain Tracking	00:00:00
	5. Input New Users	00:00:00
	6. Examine Data Points	00:00:00
3: basics of google anayltics
	1. Basic Features	00:00:00
	2. Dashboard	00:00:00
	3. Shortcuts	00:00:00
	4. Adding A Dashboard	00:00:00
	5. Sharing Reports	00:00:00
	6. Alerts	00:00:00
	7. Realtime Analytics	00:00:00
	8. Standard Reports	00:00:00
	9. Views	00:00:00
4: reports in google analytics
	1. Acquisitions Intro	00:00:00
	2. All Traffic Acquisitions	00:00:00
	3. Acquisitions Overview	00:00:00
	4. Acquisitions Channels	00:00:00
	5. All Referrals	00:00:00
	6. Campaign	00:00:00
	7. Keywords	00:00:00
	8. Social	00:00:00
	9. Webmaster Tools	00:00:00
5: behavioral reports
	1. Behavioral Reports Intro	00:00:00
	2. Dimensions	00:00:00
	3. Content Drilldown	00:00:00
	4. Landing Pages	00:00:00
	5. Exit Pages	00:00:00
	6. Events	00:00:00
	7. Event Flow Report	00:00:00
	8. Working With Events	00:00:00
	9. Site Search Report-Part 1-4	00:00:00
	10. Behavior Flow Report	00:00:00
	11. Site Speed	00:00:00
	12. Using Site Speed Search	00:00:00
	13. Page Timings	00:00:00
	14. Speed Suggestions	00:00:00
	15. User Timing Adsense	00:00:00
	16. Experiments	00:00:00
	17. Inpage Analytics	00:00:00
6: audience
	1. Audience Reports	00:00:00
	2. Location Report	00:00:00
	3. Language	00:00:00
	4. Behavior	00:00:00
	5. Frequency Recency	00:00:00
	6. Engagement Report	00:00:00
	7. Technology Reports	00:00:00
	8. Mobile Reporting	00:00:00
	9. Demographic Report	00:00:00
	10. Interests	00:00:00
	11. Visitor Flow Chart	00:00:00
7: conversions
	1. Intro To Module 7	00:00:00
	2. Funnel Visualization	00:00:00
	3. Goal Flow Report	00:00:00
	4. Reverse Goal Path	00:00:00
	5. Goal URLs	00:00:00
	6. E-commerce Reports	00:00:00
	7. Product Performance Reports	00:00:00
	8. Transactions Report	00:00:00
	9. Time To Purchase Report	00:00:00
	10. Multi-Channels Funnels Report	00:00:00
	11. Assisted Conversion Report	00:00:00
	12. Top Conversion Paths Report	00:00:00
	13. Time Log And Path Length Report	00:00:00
	14. Attribution Report And Model Comparison Tool	00:00:00
	15. Conclusion	00:00:00