What Will I Learn?
Overview:
Would you like to gain a well-recognised qualification which will demonstrate an excellent level of skill and knowledge in your chosen subject? Look no further than this Google Analytics course!
Whether you’re someone who already works in marketing, or you are a beginner, this Google Analytics course will enable you to get up to speed with using Google Analytics to attract and retain new customers for your business. This course would be very beneficial for business owners, those who would like to manage a business, or those hoping to work in the dynamic world of marketing. This excellent Google Analytics course will guide you through the procedure of using Google Analytics as a marketing tool, like reporting, behavioural data, and audience conversion. Whether you want to attract new custom for your existing business, or you want to improve your marketing job search, this course is for you.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
| Course Objectives |
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| Course Description | This online training course is comprehensive and designed to cover the topics listed under the curriculum. |
| Entry requirements | Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT. |
| Method of assessment | At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course. |
| Certification | Successful learners will be awarded a Certificate in Google Analytics. |
| Progression and career path | With this certificate in your resume, you are sure to stand apart from the other candidates in the job market. This certificate might also help you in following up on the other related courses or to make substantial progress in your career. Following are some of the job roles this certificate will benefit you in,
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Course Curriculum
| 1: introduction to google analytics | |||
| 1. Intro Definitions-Part 1-2 | 00:00:00 | ||
| 2. How Google Analytics Works | 00:00:00 | ||
| 2: fundamentals of google analytics | |||
| 1. Build Analytics Infrastructure | 00:00:00 | ||
| 2. Setting Up Conversion Data | 00:00:00 | ||
| 3. Setting Up E-Commerce and Goal Tracking | 00:00:00 | ||
| 4. Cross Domain Tracking | 00:00:00 | ||
| 5. Input New Users | 00:00:00 | ||
| 6. Examine Data Points | 00:00:00 | ||
| 3: basics of google anayltics | |||
| 1. Basic Features | 00:00:00 | ||
| 2. Dashboard | 00:00:00 | ||
| 3. Shortcuts | 00:00:00 | ||
| 4. Adding A Dashboard | 00:00:00 | ||
| 5. Sharing Reports | 00:00:00 | ||
| 6. Alerts | 00:00:00 | ||
| 7. Realtime Analytics | 00:00:00 | ||
| 8. Standard Reports | 00:00:00 | ||
| 9. Views | 00:00:00 | ||
| 4: reports in google analytics | |||
| 1. Acquisitions Intro | 00:00:00 | ||
| 2. All Traffic Acquisitions | 00:00:00 | ||
| 3. Acquisitions Overview | 00:00:00 | ||
| 4. Acquisitions Channels | 00:00:00 | ||
| 5. All Referrals | 00:00:00 | ||
| 6. Campaign | 00:00:00 | ||
| 7. Keywords | 00:00:00 | ||
| 8. Social | 00:00:00 | ||
| 9. Webmaster Tools | 00:00:00 | ||
| 5: behavioral reports | |||
| 1. Behavioral Reports Intro | 00:00:00 | ||
| 2. Dimensions | 00:00:00 | ||
| 3. Content Drilldown | 00:00:00 | ||
| 4. Landing Pages | 00:00:00 | ||
| 5. Exit Pages | 00:00:00 | ||
| 6. Events | 00:00:00 | ||
| 7. Event Flow Report | 00:00:00 | ||
| 8. Working With Events | 00:00:00 | ||
| 9. Site Search Report-Part 1-4 | 00:00:00 | ||
| 10. Behavior Flow Report | 00:00:00 | ||
| 11. Site Speed | 00:00:00 | ||
| 12. Using Site Speed Search | 00:00:00 | ||
| 13. Page Timings | 00:00:00 | ||
| 14. Speed Suggestions | 00:00:00 | ||
| 15. User Timing Adsense | 00:00:00 | ||
| 16. Experiments | 00:00:00 | ||
| 17. Inpage Analytics | 00:00:00 | ||
| 6: audience | |||
| 1. Audience Reports | 00:00:00 | ||
| 2. Location Report | 00:00:00 | ||
| 3. Language | 00:00:00 | ||
| 4. Behavior | 00:00:00 | ||
| 5. Frequency Recency | 00:00:00 | ||
| 6. Engagement Report | 00:00:00 | ||
| 7. Technology Reports | 00:00:00 | ||
| 8. Mobile Reporting | 00:00:00 | ||
| 9. Demographic Report | 00:00:00 | ||
| 10. Interests | 00:00:00 | ||
| 11. Visitor Flow Chart | 00:00:00 | ||
| 7: conversions | |||
| 1. Intro To Module 7 | 00:00:00 | ||
| 2. Funnel Visualization | 00:00:00 | ||
| 3. Goal Flow Report | 00:00:00 | ||
| 4. Reverse Goal Path | 00:00:00 | ||
| 5. Goal URLs | 00:00:00 | ||
| 6. E-commerce Reports | 00:00:00 | ||
| 7. Product Performance Reports | 00:00:00 | ||
| 8. Transactions Report | 00:00:00 | ||
| 9. Time To Purchase Report | 00:00:00 | ||
| 10. Multi-Channels Funnels Report | 00:00:00 | ||
| 11. Assisted Conversion Report | 00:00:00 | ||
| 12. Top Conversion Paths Report | 00:00:00 | ||
| 13. Time Log And Path Length Report | 00:00:00 | ||
| 14. Attribution Report And Model Comparison Tool | 00:00:00 | ||
| 15. Conclusion | 00:00:00 | ||
231 STUDENTS ENROLLED
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All students enrolled with Global Edulink are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews. MORE INFO
If you need career support Global Edulink is here for you. We provide excellent career support through our Career Support Service. MORE INFO
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