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  • 365 Days
  • ,
  • ACCREDITED BY CPD & iAP
  • 05Guided Learning Hours
  • Course Material
  • 07 Number of Modules

What Will I Learn?

Learn the procedure of using Google Analytics as a marketing tool
Learn the basics of Google Analytics
Understand the concepts of reporting, behavioural data, and audience conversion using analytics
Learn how to use behavioural reports in an effective manner
Ability to learn how to use reports in Google Analytics
Understand how to specify your marketing campaigns to your target market

Overview:

Would you like to gain a well-recognised qualification which will demonstrate an excellent level of skill and knowledge in your chosen subject? Look no further than this Google Analytics course!

Whether you’re someone who already works in marketing, or you are a beginner, this Google Analytics course will enable you to get up to speed with using Google Analytics to attract and retain new customers for your business. This course would be very beneficial for business owners, those who would like to manage a business, or those hoping to work in the dynamic world of marketing. This excellent Google Analytics course will guide you through the procedure of using Google Analytics as a marketing tool, like reporting, behavioural data, and audience conversion. Whether you want to attract new custom for your existing business, or you want to improve your marketing job search, this course is for you.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Objectives
  • Learn the basics of Google Analytics
  • Learn how to use behavioural reports
  • Learn how to use reports in Google Analytics
  • Understand the fundamentals of Google Analytics
Course DescriptionThis online training course is comprehensive and designed to cover the topics listed under the curriculum.
Entry requirementsLearners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Method of assessmentAt the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
CertificationSuccessful learners will be awarded a Certificate in Google Analytics.
Progression and career pathWith this certificate in your resume, you are sure to stand apart from the other candidates in the job market. This certificate might also help you in following up on the other related courses or to make substantial progress in your career. Following are some of the job roles this certificate will benefit you in,

  • Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
  • Marketing Analyst (average UK salary according to payscale.com: £26,717)
  • Online Marketing Manager (average UK salary according to payscale.com: £34,840)
  • Marketing Consultant (average UK salary according to payscale.com: £30,561)

Course Curriculum

1: introduction to google analytics
1. Intro Definitions-Part 1-2 00:00:00
2. How Google Analytics Works 00:00:00
2: fundamentals of google analytics
1. Build Analytics Infrastructure 00:00:00
2. Setting Up Conversion Data 00:00:00
3. Setting Up E-Commerce and Goal Tracking 00:00:00
4. Cross Domain Tracking 00:00:00
5. Input New Users 00:00:00
6. Examine Data Points 00:00:00
3: basics of google anayltics
1. Basic Features 00:00:00
2. Dashboard 00:00:00
3. Shortcuts 00:00:00
4. Adding A Dashboard 00:00:00
5. Sharing Reports 00:00:00
6. Alerts 00:00:00
7. Realtime Analytics 00:00:00
8. Standard Reports 00:00:00
9. Views 00:00:00
4: reports in google analytics
1. Acquisitions Intro 00:00:00
2. All Traffic Acquisitions 00:00:00
3. Acquisitions Overview 00:00:00
4. Acquisitions Channels 00:00:00
5. All Referrals 00:00:00
6. Campaign 00:00:00
7. Keywords 00:00:00
8. Social 00:00:00
9. Webmaster Tools 00:00:00
5: behavioral reports
1. Behavioral Reports Intro 00:00:00
2. Dimensions 00:00:00
3. Content Drilldown 00:00:00
4. Landing Pages 00:00:00
5. Exit Pages 00:00:00
6. Events 00:00:00
7. Event Flow Report 00:00:00
8. Working With Events 00:00:00
9. Site Search Report-Part 1-4 00:00:00
10. Behavior Flow Report 00:00:00
11. Site Speed 00:00:00
12. Using Site Speed Search 00:00:00
13. Page Timings 00:00:00
14. Speed Suggestions 00:00:00
15. User Timing Adsense 00:00:00
16. Experiments 00:00:00
17. Inpage Analytics 00:00:00
6: audience
1. Audience Reports 00:00:00
2. Location Report 00:00:00
3. Language 00:00:00
4. Behavior 00:00:00
5. Frequency Recency 00:00:00
6. Engagement Report 00:00:00
7. Technology Reports 00:00:00
8. Mobile Reporting 00:00:00
9. Demographic Report 00:00:00
10. Interests 00:00:00
11. Visitor Flow Chart 00:00:00
7: conversions
1. Intro To Module 7 00:00:00
2. Funnel Visualization 00:00:00
3. Goal Flow Report 00:00:00
4. Reverse Goal Path 00:00:00
5. Goal URLs 00:00:00
6. E-commerce Reports 00:00:00
7. Product Performance Reports 00:00:00
8. Transactions Report 00:00:00
9. Time To Purchase Report 00:00:00
10. Multi-Channels Funnels Report 00:00:00
11. Assisted Conversion Report 00:00:00
12. Top Conversion Paths Report 00:00:00
13. Time Log And Path Length Report 00:00:00
14. Attribution Report And Model Comparison Tool 00:00:00
15. Conclusion 00:00:00
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  • Course Material
  • 07 Number of Modules

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