Google Analytics
0( 0 REVIEWS ) What Will I Learn?
Overview:
Would you like to gain a well-recognised qualification which will demonstrate an excellent level of skill and knowledge in your chosen subject? Look no further than this Google Analytics course!
Whether you’re someone who already works in marketing, or you are a beginner, this Google Analytics course will enable you to get up to speed with using Google Analytics to attract and retain new customers for your business. This course would be very beneficial for business owners, those who would like to manage a business, or those hoping to work in the dynamic world of marketing. This excellent Google Analytics course will guide you through the procedure of using Google Analytics as a marketing tool, like reporting, behavioural data, and audience conversion. Whether you want to attract new custom for your existing business, or you want to improve your marketing job search, this course is for you.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
- Course Objectives
- Course Description
- Entry requirements
- Method of assessment
- Certification
- Progression and career path
- Learn the basics of Google Analytics
- Learn how to use behavioural reports
- Learn how to use reports in Google Analytics
- Understand the fundamentals of Google Analytics
- Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
- Marketing Analyst (average UK salary according to payscale.com: £26,717)
- Online Marketing Manager (average UK salary according to payscale.com: £34,840)
- Marketing Consultant (average UK salary according to payscale.com: £30,561)
Key Features
Gain an Accredited UK Qualification
Access to Excellent Quality Study Materials
Learners will be Eligible for TOTUM Discount Card
Personalised Learning Experience
UK Register of Learning Providers Reg No : 10053842
Support by Phone, Live Chat, and Email
Course Curriculum
| 1: Introduction to Google Analytics | |||
| 1. Intro Definitions-Part 1-2 | 00:00:00 | ||
| 2. How Google Analytics Works | 00:00:00 | ||
| 2: Fundamentals of Google Analytics | |||
| 1. Build Analytics Infrastructure | 00:00:00 | ||
| 2. Setting Up Conversion Data | 00:00:00 | ||
| 3. Setting Up E-Commerce and Goal Tracking | 00:00:00 | ||
| 4. Cross Domain Tracking | 00:00:00 | ||
| 5. Input New Users | 00:00:00 | ||
| 6. Examine Data Points | 00:00:00 | ||
| 3: Basics of Google Anayltics | |||
| 1. Basic Features | 00:00:00 | ||
| 2. Dashboard | 00:00:00 | ||
| 3. Shortcuts | 00:00:00 | ||
| 4. Adding A Dashboard | 00:00:00 | ||
| 5. Sharing Reports | 00:00:00 | ||
| 6. Alerts | 00:00:00 | ||
| 7. Realtime Analytics | 00:00:00 | ||
| 8. Standard Reports | 00:00:00 | ||
| 9. Views | 00:00:00 | ||
| 4: Reports in Google Analytics | |||
| 1. Acquisitions Intro | 00:00:00 | ||
| 2. All Traffic Acquisitions | 00:00:00 | ||
| 3. Acquisitions Overview | 00:00:00 | ||
| 4. Acquisitions Channels | 00:00:00 | ||
| 5. All Referrals | 00:00:00 | ||
| 6. Campaign | 00:00:00 | ||
| 7. Keywords | 00:00:00 | ||
| 8. Social | 00:00:00 | ||
| 9. Webmaster Tools | 00:00:00 | ||
| 5: Behavioral Reports | |||
| 1. Behavioral Reports Intro | 00:00:00 | ||
| 2. Dimensions | 00:00:00 | ||
| 3. Content Drilldown | 00:00:00 | ||
| 4. Landing Pages | 00:00:00 | ||
| 5. Exit Pages | 00:00:00 | ||
| 6. Events | 00:00:00 | ||
| 7. Event Flow Report | 00:00:00 | ||
| 8. Working With Events | 00:00:00 | ||
| 9. Site Search Report-Part 1-4 | 00:00:00 | ||
| 10. Behavior Flow Report | 00:00:00 | ||
| 11. Site Speed | 00:00:00 | ||
| 12. Using Site Speed Search | 00:00:00 | ||
| 13. Page Timings | 00:00:00 | ||
| 14. Speed Suggestions | 00:00:00 | ||
| 15. User Timing Adsense | 00:00:00 | ||
| 16. Experiments | 00:00:00 | ||
| 17. Inpage Analytics | 00:00:00 | ||
| 6: Audience | |||
| 1. Audience Reports | 00:00:00 | ||
| 2. Location Report | 00:00:00 | ||
| 3. Language | 00:00:00 | ||
| 4. Behavior | 00:00:00 | ||
| 5. Frequency Recency | 00:00:00 | ||
| 6. Engagement Report | 00:00:00 | ||
| 7. Technology Reports | 00:00:00 | ||
| 8. Mobile Reporting | 00:00:00 | ||
| 9. Demographic Report | 00:00:00 | ||
| 10. Interests | 00:00:00 | ||
| 11. Visitor Flow Chart | 00:00:00 | ||
| 7: Conversions | |||
| 1. Intro To Module 7 | 00:00:00 | ||
| 2. Funnel Visualization | 00:00:00 | ||
| 3. Goal Flow Report | 00:00:00 | ||
| 4. Reverse Goal Path | 00:00:00 | ||
| 5. Goal URLs | 00:00:00 | ||
| 6. E-commerce Reports | 00:00:00 | ||
| 7. Product Performance Reports | 00:00:00 | ||
| 8. Transactions Report | 00:00:00 | ||
| 9. Time To Purchase Report | 00:00:00 | ||
| 10. Multi-Channels Funnels Report | 00:00:00 | ||
| 11. Assisted Conversion Report | 00:00:00 | ||
| 12. Top Conversion Paths Report | 00:00:00 | ||
| 13. Time Log And Path Length Report | 00:00:00 | ||
| 14. Attribution Report And Model Comparison Tool | 00:00:00 | ||
| 15. Conclusion | 00:00:00 | ||
Students feedback
- 365 Days
- Beginner, Intermediate
- Wishlist
- ACCREDITED BY CPD & iAP
- 05Guided Learning Hours
- Course Material
- 07 Number of Modules
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