Mastering Google Analytics

Access Duration - 365 Days
Awarded By  Edureka Awarded By Edureka
Guided Learning Hour 20 Guided Learning Hours (20)
Course Materialr Course Material
Self-study Online
4.5( 2 REVIEWS )

What Will I Learn?

Understand web analytics and how to apply it in your decision-making process
Learn to identify KPIs which are important for digital presence
Understand customers, their level of engagement and behaviour patterns
Learn to perform and measure A/B tests to learn about customer preference, interaction and engagement
Identify if your marketing channels are achieving the best outcome


If you wish to learn about digital data measurement, Mastering Google Analytics is designed to provide an understanding on what drives the analytical decision-making process. The course will provide a wealth of information on web and mobile site tracking and measurement and analysis to make important and informative decisions. You will learn how to harness the power of digital media analytics, write measure and assess your objectives, learn how to optimise your marketing channels for better ROI and measure and analyse geographical popularity.

Mastering Google Analytics will provide an in-depth understanding of how to identify customer segments, how visitors engage with your products and marketing techniques that drive the right audience. You will learn to enhance visitor engagement, improve marketing strategies and derive optimal results.

Mastering Google Analytics will focus on measuring your success in the digital world. You will understand your audience better, know how to target for your demographic and optimise your spending in order to achieve the best ROI. Qualifying in this course will set you in the right direction, giving you the opportunity to open the door to new and exciting job roles in the digital marketing sector.

Why You Should Consider Taking this Course at Global Edulink?

Global Edulink is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by Edureka. At Global Edulink, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course.  Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

  • Access Duration
  • Who is this Course for?
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Awarding Body
  • Career Path & Progression

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

This course is recommended for,
  • Digital Product Managers
  • Digital Marketing Managers
  • Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
  • A sound educational background is recommended
  • Basic knowledge of internet

In order to complete the Course Mastering Google Analytics, learners will have to submit an assignment. The assignment will demonstrate your familiarity with the particular subject and will test your ability to apply it in a real-world scenario.

Upon the successful completion of the course, you will be awarded the Mastering Google Analytics Certification by Edureka.

Edureka is a pioneer in online learning and an agency that has frequently and consistently collaborated with educational and academic institutes. It guarantees expert commitment and is dedicated to learners taking their courses. Edureka is internationally recognised and takes learners a step closer to a leading career in the IT industry.

Mastering Google Analytics will improve your candidature for a number of jobs in the digital marketing industry.  You can study further courses in the same field and enhance your academic expertise, and add this as a valuable skillset on your resume. Your skills will be recognised by leading organisations that give you the opportunity to land a well-paying job and climb up the career lader. Given below are job titles you can compete for, along with the average UK salary per annum according to

  • Digital Marketing Manager - £75,000 (Approximately)
  • Digital Product Manager - £70,000 (Approximately)

Key Features

Gain an Accredited UK Qualification
Access to Excellent Quality Study Materials
Personalised Learning Experience
Support by Phone, Live Chat, and Email
Eligible for TOTUM Discount Card
UK Register of Learning Providers Reg No : 10053842

Course Curriculum

1: Introduction to Web Analytics
Web Analytics Overview
Web Analytics History
Analytics Products & Categories
Website Categorization
Case Studies
Analysis techniques
2: Google Analytics - An Overview
Introduction to Google Analytics
Dimensions & Metrics
Setting up Google Analytics
Understanding Account
Properties & View
Users & Permissions in Google Analytics
3: Google Analytics - KPIs & Tools Integration
Sources & Mediums
Digital Marketing
Cost Models
 Types of Channels
Integration of Google Analytics
Integration of Webmaster Tools
4: Google Analytics - Audience Reports & Analysis
Audience Reports
Acquisition Reports
Search Options
Regular Expressions
5: Google Analytics - Behavior Analysis
Behavior Reports
Behavior Reports
Site Content
Site Search
6: Conversions & Ecommerce Analytics
Conversions & Goals
Ecommerce Analytics
Multichannel Funnels
7: Social Media Analytics
Facebook KPIs
Facebook console & parameters
Measurement of camapign effectiveness
Segmentation study of the campaign performance
8: Mobile App Analytics
Introduction to Mobile Apps Analytics
Measuring & Analysing important KPIs

Students feedback


Average rating (2)
5 Star
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1 Star
    T T

    Troy Thomas

    February 14, 2021
    Fantastic training

    This training was fantastic and I was able to master the concepts of Google Adwords and analytics dashboard. I became Google certified upon completing this course.

    L A

    Lilly Armstrong

    January 01, 2021
    Good tutor

    I found the tutor to be knowledgeable. Good job!

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