Overview:

This excellent Professional Diploma in Digital & Social Selling course has been created for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities. During this Professional Diploma in Digital & Social Selling course, you’ll learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights:

  • Successful candidates will enjoy increased capabilities, and increased earnings
  • Become a certified social selling expert with insight into the key concepts of digital and social selling
  • Gain the skills and knowledge to become a social selling champion

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course. 

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

PLEASE NOTE: You can order the official exam separately along with the certificate for which you need to pay an additional £899 (inc VAT). Payment is not required during registration but when taking the official exam. Please contact us to order exam vouchers.

Certification:

Successful learners will be awarded a Professional Diploma in Digital & Social Selling certificate.

Awarding Body:

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements:

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path:

This Professional Diploma in Digital & Social Selling course qualifies you to become a Content Marketer, which involves leading and managing various projects. The average salary of a Content Marketer in the UK is £22,000, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:

  • Digital Marketing Executive
  • Content Marketer
  • SEO Executive
  • Digital Account Manager

 

Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

course outline
Course Outline 00:00:00
student handbook
Student Handbook 00:00:00
1: intro to digital selling
1. Intro To Digital Selling 00:00:00
Introduction 00:00:00
Concepts 00:00:00
DMI Methodology 00:00:00
DMI Digital Selling Process 00:00:00
2: digital research
1. Digital Research 00:00:00
Introduction 00:00:00
Audience Research 00:00:00
Audience Research Tools 00:00:00
Audience Research Dimensions 00:00:00
Competitive Research 00:00:00
Culture 00:00:00
Data Analysis & Strategy 00:00:00
Practical Exercises – Digital Research 00:00:00
3: sales enablement
1. Sales Enablement 00:00:00
Concepts 00:00:00
Tools 00:00:00
Tools: LinkedIn 00:00:00
Tools: Twitter 00:00:00
Insights 00:00:00
Analysis 00:00:00
Practical Exercises – Sales Enablement 00:00:00
4: m4 crm
1. M4 CRM 00:00:00
Introduction 00:00:00
Setup 00:00:00
Core Functions 00:00:00
Best Practice 00:00:00
Sales Cycle 00:00:00
Practical Exercises – CRM 00:00:00
5: social content
1. Social Content 00:00:00
Content Creation 00:00:00
Content Curation 00:00:00
Content Distribution 00:00:00
Content Strategy 00:00:00
Practical Exercises – Social Content 00:00:00
6: digital sales messaging
1. Digital Sales Messaging 00:00:00
Concepts 00:00:00
Digital Channels (1) 00:00:00
Digital Channels (2) 00:00:00
Strategic Writing 00:00:00
Storyboarding 00:00:00
Strengthening & Formatting 00:00:00
Practical Exercises – Digital Sales Messaging 00:00:00
7: engagement
1. Engagement 00:00:00
Concepts 00:00:00
Engagement Process 00:00:00
Nurturing Prospects 00:00:00
Objections & Engagement Channels 00:00:00
Influencers 00:00:00
Closing 00:00:00
Practical Exercises – Engagement 00:00:00
8: sam
1. SAM 00:00:00
Introduction 00:00:00
Client Lifecycle 00:00:00
Client Management 00:00:00
Tools & Channels (1) 00:00:00
Tools & Channels (2) 00:00:00
Brand & Crisis Management 00:00:00
Measurement & Reporting 00:00:00
Practical Exercises – SAM 00:00:00
9: digital sales leadership
1. Digital Sales Leadership 00:00:00
Introduction 00:00:00
Strategy Creation 00:00:00
Implementing a Program (1) 00:00:00
Becoming a Leader 00:00:00
Implementing a Program (2) 00:00:00
Measuring & Reporting 00:00:00
Practical Exercises – Digital Sales Leadership 00:00:00
10: integration strategy
1. Integration Strategy 00:00:00
Concepts 00:00:00
Analysis 00:00:00
Plan 00:00:00
Integration (1) 00:00:00
Integration (2) 00:00:00
Measurement (1) 00:00:00
Measurement (2) 00:00:00
£349 £119 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • Awarded by 'DMI'
  • 30Guided Learning Hours
  • Course Material
  • 10Number of Modules
  • Official Exam

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