Overview:

This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights:

  • Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning
  • This course enables you to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making
  • Gain a full understanding of the theory and practical application of digital strategy
  • This course allows you to implement a powerful marketing mix that sustains customer engagement and increases sales

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course. 

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Certification:

Successful learners will be awarded a Professional Diploma in Digital Strategy & Planning certificate.

Awarding Body:

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements:

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path:

This Professional Diploma in Digital Strategy & Planning course qualifies you to become a Digital Marketing Manager, which involves leading and managing various projects. The average salary of a Digital Marketing Manager in the UK is £31,994, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:

  • Marketing Manager
  • Strategy Manager
  • Digital Officer
  • Digital Marketing Manager
  • Brand Manager

 

Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

course outline
Course Outline 00:00:00
student handbook
Student Handbook 00:00:00
1: introduction to strategy and planning
1. Introduction 00:00:00
DMI 3i Methodology 00:00:00
DMI Framework 00:00:00
Movement Towards Digital Marketing 00:00:00
Digital Channels & Social Customer Service 00:00:00
Key Aspects of Digital Strategy & Planning 00:00:00
Digital Value Proposition 00:00:00
Strategy Improvement 00:00:00
Practical Exercises 00:00:00
2: traditional communications
1. Traditional Communications 00:00:00
Scope of Traditional Communications 00:00:00
Growing Power of Consumers 00:00:00
Creating a Marketing Plan 00:00:00
Customer Journey 00:00:00
Limitations of Traditional Communications 00:00:00
Resourcing 00:00:00
Market Research 00:00:00
Communications Planning 00:00:00
Budgeting 00:00:00
Performance Evaluation 00:00:00
Practical Exercises 00:00:00
3: digital communications
1. Digital Communications 00:00:00
Digital Communications Planning 00:00:00
Customer Journey 00:00:00
Digital Media Mix & Communications Models 00:00:00
Consumer Trends & Key Target Segments 00:00:00
Components of a Campaign 00:00:00
Digital PR and Social Media 00:00:00
Situation Analysis & Digital Research 00:00:00
Budgeting & Resourcing 00:00:00
Structuring the Marketing Department 00:00:00
Developing a Measurement Strategy 00:00:00
Practical Exercises 00:00:00
4: digital channels
1. Digital Channels 00:00:00
Inbound and Outbound Marketing 00:00:00
Channel Planning 00:00:00
Benefits of Digital Channels & Channel Types 00:00:00
Mobile Marketing 00:00:00
Inbound Channels 00:00:00
Engaging Content 00:00:00
Social Media and Email 00:00:00
Outbound Channels 00:00:00
Monitoring Impact 00:00:00
Practical Exercises 00:00:00
5: social customer service
1. Social Customer Service 00:00:00
Social Commerce 00:00:00
Social Customer Service Strategy 00:00:00
Collaborative Strategy Development 00:00:00
Team Structure & Workflows 00:00:00
Process Automation 00:00:00
Crisis Management 00:00:00
KPIs & Customer Satisfaction URL 00:00:00
Security, Hiring & Training 00:00:00
P2P Communities 00:00:00
Practical Exercises 00:00:00
6: budget & resourcing
1. Budget and Resourcing 00:00:00
Factors in Marketing Budget Setting 00:00:00
Recruiting & Retaining Digital Talent 00:00:00
Budget Objectives & Timeframes 00:00:00
Budget Process 00:00:00
Influences of Budgets & CRM 00:00:00
Media Budget Application 00:00:00
Creative Budget Application 00:00:00
Personnel Planning & Training 00:00:00
Laws and Regulations 00:00:00
Practical Exercises 00:00:00
7: big data & analytics
1. Big Data and Analytics 00:00:00
Understanding Your Data 00:00:00
Data Scraping & Cleansing 00:00:00
Data Types & Management 00:00:00
Big Data & Machine Learning 00:00:00
Open Data 00:00:00
Data Collection & Processing 00:00:00
Data Storage & Processing 00:00:00
IoT and Data Driven Decisions 00:00:00
Reporting 00:00:00
Practical Exercises 00:00:00
8: digital leadership
1. Digital Leadership 00:00:00
Concepts 00:00:00
Digital Strategy 00:00:00
Becoming a Digital Leader 00:00:00
Digital Strategy Blueprint 00:00:00
Crossing the Chasm 00:00:00
Digital Teams 00:00:00
Building an Effective Digital Team 00:00:00
Managing Metrics and KPIs 00:00:00
Practical Exercises 00:00:00
9: strategy formulation and plan
1. Strategy Formulation and Plan 00:00:00
Strategic Planning 00:00:00
Implementing a Strategy 00:00:00
Comparing with Industry 00:00:00
SWOT 00:00:00
Benchmarking 00:00:00
Tactics 00:00:00
In-house vs. 3rd Party 00:00:00
KPIs and Analytics 00:00:00
Analytics and Review 00:00:00
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  • 365 Days
  • Course Certificate
  • Awarded by DMI
  • 30Guided Learning Hours
  • Course Material
  • 09 Number of Modules
  • Official Exam Incuded

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