This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
- Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning
- This course enables you to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making
- Gain a full understanding of the theory and practical application of digital strategy
- This course allows you to implement a powerful marketing mix that sustains customer engagement and increases sales
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
Method of Assessment:
Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.
- Duration: 3 hours
- Computer based exam
- Multiple choice and hot spot questions
- Pass mark: 60%
PLEASE NOTE: You can order the official exam separately along with the certificate for which you need to pay an additional £899 (inc VAT). Payment is not required during registration but when taking the official exam. Please contact us to order exam vouchers.
Successful learners will be awarded a Professional Diploma in Digital Strategy & Planning certificate.
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
This Professional Diploma in Digital Strategy & Planning course qualifies you to become a Digital Marketing Manager, which involves leading and managing various projects. The average salary of a Digital Marketing Manager in the UK is £31,994, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:
- Marketing Manager
- Strategy Manager
- Digital Officer
- Digital Marketing Manager
- Brand Manager
|1: introduction to strategy and planning|
|DMI 3i Methodology||00:00:00|
|Movement Towards Digital Marketing||00:00:00|
|Digital Channels & Social Customer Service||00:00:00|
|Key Aspects of Digital Strategy & Planning||00:00:00|
|Digital Value Proposition||00:00:00|
|2: traditional communications|
|1. Traditional Communications||00:00:00|
|Scope of Traditional Communications||00:00:00|
|Growing Power of Consumers||00:00:00|
|Creating a Marketing Plan||00:00:00|
|Limitations of Traditional Communications||00:00:00|
|3: digital communications|
|1. Digital Communications||00:00:00|
|Digital Communications Planning||00:00:00|
|Digital Media Mix & Communications Models||00:00:00|
|Consumer Trends & Key Target Segments||00:00:00|
|Components of a Campaign||00:00:00|
|Digital PR and Social Media||00:00:00|
|Situation Analysis & Digital Research||00:00:00|
|Budgeting & Resourcing||00:00:00|
|Structuring the Marketing Department||00:00:00|
|Developing a Measurement Strategy||00:00:00|
|4: digital channels|
|1. Digital Channels||00:00:00|
|Inbound and Outbound Marketing||00:00:00|
|Benefits of Digital Channels & Channel Types||00:00:00|
|Social Media and Email||00:00:00|
|Reporting & Analyzing||00:00:00|
|5: social customer service|
|1. Social Customer Service||00:00:00|
|Social Customer Service Strategy||00:00:00|
|Collaborative Strategy Development||00:00:00|
|Team Structure & Workflows||00:00:00|
|KPIs & Customer Satisfaction URL||00:00:00|
|Security, Hiring & Training||00:00:00|
|6: budget & resourcing|
|1. Budget and Resourcing||00:00:00|
|Factors in Marketing Budget Setting||00:00:00|
|Recruiting & Retaining Digital Talent||00:00:00|
|Budget Objectives & Timeframes||00:00:00|
|Influences of Budgets & CRM||00:00:00|
|Media Budget Application||00:00:00|
|Creative Budget Application||00:00:00|
|Personnel Planning & Training||00:00:00|
|Laws and Regulations||00:00:00|
|7: big data & analytics|
|1. Big Data and Analytics||00:00:00|
|Understanding Your Data||00:00:00|
|Data Scraping & Cleansing||00:00:00|
|Data Types & Management||00:00:00|
|Big Data & Machine Learning||00:00:00|
|Data Collection & Processing||00:00:00|
|Data Storage & Processing||00:00:00|
|IoT and Data Driven Decisions||00:00:00|
|8: digital leadership|
|1. Digital Leadership||00:00:00|
|Becoming a Digital Leader||00:00:00|
|Digital Strategy Blueprint||00:00:00|
|Crossing the Chasm||00:00:00|
|Building an Effective Digital Team||00:00:00|
|Managing Metrics and KPIs||00:00:00|
|Establishing an Executive Digital Blueprint||00:00:00|
|9: strategy formulation and plan|
|1. Strategy Formulation and Plan||00:00:00|
|Implementing a Strategy||00:00:00|
|Comparing with Industry||00:00:00|
|In-house vs. 3rd Party||00:00:00|
|KPIs and Analytics||00:00:00|
|Analytics and Review||00:00:00|
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