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This excellent Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts. During this Professional Diploma in Search Marketing course, you’ll gain the fundamentals of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. This specialised Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts, which will drastically enhance your job search, allowing you to get high level marketing positions. During this Professional Diploma in Search Marketing course you’ll learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights:

  • This certificate will transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing
  • Become an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques
  • Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

The assessment is based on a formal computer based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course. 

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

PLEASE NOTE: You can order the official exam separately along with the certificate for which you need to pay an additional £899 (inc VAT). Payment is not required during registration but when taking the official exam. Please contact us to order exam vouchers.


Successful learners will be awarded a Professional Diploma in Search Marketing certificate.

Awarding Body:

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements:

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path:

This Professional Diploma in Search Marketing course qualifies you to become a Marketing Manager, which involves leading and managing various projects. The average salary of a Marketing Manager in the UK is £32,864, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:

  • PPC Executive
  • PPC Manager
  • Marketing Manager
  • Performance Marketing Manager


Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

course outline
Course Outline 00:00:00
student handbook
Student Handbook 00:00:00
1: introduction
1. Introduction 00:00:00
Concepts Part 1 00:00:00
Concepts Part 2 00:00:00
Organic Search 00:00:00
Paid Search 00:00:00
Strategy & Execution 00:00:00
2: seo setup
1. SEOSetup 00:00:00
Concepts 00:00:00
On Page SEO 00:00:00
Technical SEO 00:00:00
Off Page SEO 00:00:00
Mobile & Local SEO 00:00:00
Practical Exercises – SEO Setup 00:00:00
3: seo content
1. SEO Content 00:00:00
Concepts 00:00:00
Strategy 00:00:00
Research 00:00:00
Creation 00:00:00
Analysis 00:00:00
Practical Exercises – SEO Content 00:00:00
4: seo workshop
1. SEO Workshop 00:00:00
Concepts 00:00:00
Technical SEO 00:00:00
Technical SEO Part 2 00:00:00
On Page Optimization Part 1 00:00:00
On Page Optimization Part 2 00:00:00
Strategic SEO 00:00:00
Off Page Optimization 00:00:00
Practical Exercises – SEO Workshop 00:00:00
5: paid search
1. Paid Search 00:00:00
Concepts 00:00:00
Plan 00:00:00
Campaign Creation 00:00:00
Campaign Creation part 2 00:00:00
Optimize 00:00:00
Report 00:00:00
Practical Exercises – Paid Search 00:00:00
6: display advertising
1. Display Advertising 00:00:00
Concepts 00:00:00
Channel & Audience Planning Part 1 00:00:00
Channel & Audience Planning Part 2 00:00:00
Channel & Audience Planning Part 3 00:00:00
Optimize 00:00:00
Report 00:00:00
Practical Exercises – Display Advertising 00:00:00
7: video advertising
1. Video Advertising 00:00:00
Concepts 00:00:00
Setup Part 1 00:00:00
Setup Part 2 00:00:00
Target Part 1 00:00:00
Target Part 2 00:00:00
Analyze & Iterate 00:00:00
Practical Exercises – Video Advertising 00:00:00
8: analytics setup
1. Analytics Setup 00:00:00
Concepts 00:00:00
Setup 00:00:00
Goals 00:00:00
Event Tracking 00:00:00
Laws & Guidelines 00:00:00
Practical Exercises – Analytics Setup 00:00:00
9: applied analytics
1. Applied Analytics 00:00:00
Concepts 00:00:00
Source 00:00:00
Interaction 00:00:00
Reporting 00:00:00
Data Management 00:00:00
Practical Exercises – Applied Analytics 00:00:00
10: strategy & planning
1. Strategy & Planning 00:00:00
Plan 1 00:00:00
Plan 2 00:00:00
Plan 3 00:00:00
Prepare 1 00:00:00
Prepare 2 00:00:00
Execute 00:00:00
Learn 00:00:00
Practical Exercises – Strategy & Planning 00:00:00
£349 £119 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • Awarded by DMI
  • 30Guided Learning Hours
  • Course Material
  • 10Number of Modules
  • Official Exam

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