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This excellent Professional Diploma in Social Media Marketing course has been created for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. During this Professional Diploma in Social Media Marketing course, you’ll master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In addition, during this Professional Diploma in Social Media Marketing course you’ll develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights:

  • This course is revered by employers across the world, enabling you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you
  • This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain
  • Teaches you everything you need to know to become a social media marketing expert

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course. 

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

PLEASE NOTE: You can order the official exam separately along with the certificate for which you need to pay an additional £899 (inc VAT). Payment is not required during registration but when taking the official exam. Please contact us to order exam vouchers.


Successful learners will be awarded a Professional Diploma in Social Media Marketing certificate.

Awarding Body:

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements:

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path:

This Professional Diploma in Social Media Marketing course qualifies you to become a Digital Marketing Manager, which involves leading and managing various projects. The average salary of a Digital Marketing Manager in the UK is £31,994, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:

  • Social Analyst
  • Social Media Specialist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Communications Manager


Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

course outline
Course Outline 00:00:00
student handbook
Student Handbook 00:00:00
1: social research
1. Social Research 00:00:00
Introduction 00:00:00
Audience Research 00:00:00
Audience Research Tools 00:00:00
Audience Research Dimensions 00:00:00
Competitive Research 00:00:00
Cultural Research 00:00:00
Data Analysis & Strategy 00:00:00
Practical Exercises – Social Research 00:00:00
2: content creation
1. Content Creation 00:00:00
Planning 00:00:00
Creating (Pt.1) 00:00:00
Creating (Pt.2) 00:00:00
Creating (Pt.3) 00:00:00
Creating (Pt.4) 00:00:00
Scheduling 00:00:00
Strategizing 00:00:00
Practical Exercises – Content Creation 00:00:00
3: content outreach
1. Content Outreach 00:00:00
Publishing 00:00:00
Promoting (Pt.1) 00:00:00
Promoting (Pt.2) 00:00:00
Promoting (Pt.3) 00:00:00
Promoting (Pt.4) 00:00:00
Promoting (Pt.5) 00:00:00
Promoting (Pt.6) 00:00:00
Promoting (Pt.7) 00:00:00
Practical Exercises – Content Outreach 00:00:00
4: facebook
1. Facebook 00:00:00
Concepts 00:00:00
Pages 00:00:00
Platform Features 00:00:00
Advertising (Pt.1) 00:00:00
Advertising (Pt.2) 00:00:00
Campaign Execution & Analysis 00:00:00
Practical Exercises – Facebook 00:00:00
5: twitter
1. Twitter 00:00:00
Setup (Pt.1) 00:00:00
Setup (Pt.2) 00:00:00
Features & Functions 00:00:00
Periscope 00:00:00
Promotion (Pt.1) 00:00:00
Promotion (Pt.2) 00:00:00
Optimizing 00:00:00
Practical Exercises – Twitter 00:00:00
6: linkedin
1. LinkedIn 00:00:00
Concepts & Context 00:00:00
Personal Brand Presence (Pt.1) 00:00:00
Personal Brand Presence (Pt.2) 00:00:00
Personal Brand Presence (Pt.3) 00:00:00
Personal Brand Presence (Pt.4) 00:00:00
Platform Features (Pt.1) 00:00:00
Platform Features (Pt.2) 00:00:00
Advertising (Pt.1) 00:00:00
Advertising (Pt.2) 00:00:00
Analytics 00:00:00
Practical Exercises – LinkedIn 00:00:00
7: social apps
1. Social Apps 00:00:00
Concepts 00:00:00
Instagram Features (Pt.1) 00:00:00
Instagram Features (Pt.2) 00:00:00
Snapchat Features 00:00:00
Account Management 00:00:00
Advertising 00:00:00
Analytics 00:00:00
Practical Exercises – Social Apps 00:00:00
8: social video
1. Social Video 00:00:00
Introduction to Social Video 00:00:00
YouTube Setup (Pt. 1) 00:00:00
YouTube Setup (Pt. 2) 00:00:00
Creative Strategy 00:00:00
Audience Development 00:00:00
Advertising & Analyzing (Pt.1) 00:00:00
Advertising & Analyzing (Pt.2) 00:00:00
Practical Exercises – Social Video Final 00:00:00
9: marketing automation
Marketing Automation 00:00:00
Concepts (Part 1) 00:00:00
Concepts (Part 2) 00:00:00
Lead Management 00:00:00
Lead Management & Nurturing 00:00:00
Lead Generation & Communication 00:00:00
Analytics & Optimization 00:00:00
Practical Exercises – Marketing Automation 00:00:00
10: strategy & planning
Strategy & Planning 00:00:00
Plan (Part 1) 00:00:00
Plan (Part 2) 00:00:00
Research 00:00:00
Objectives 00:00:00
Prepare 00:00:00
Execute 00:00:00
Learn 00:00:00
Practical Exercises – Strategy Planning 00:00:00
£349 £119 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • Awarded by 'DMI'
  • 30Guided Learning Hours
  • Course Material
  • 10Number of Modules
  • Official Exam

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