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What Will I Learn?

Learn the basics of modern-day public relations involving a multi-channel and integrated approach
Ability to build loyalty, awareness, advocacy and engagement in an effective manner
Learn all the aspects of PR including using channels, identifying PR tools, building press kits, creating a story for your brand, and thinking like a journalist
Ability to be prepared for a fantastic career in PR
Become highly skilled in planning PR campaigns, writing press releases, arranging events, working with the media, speaking at events and arranging promotional material
Gain the confidence and ability to become an expert in PR


Modern public relations are demanding a multi-channel and integrated approach in order to build loyalty, awareness, advocacy and engagement in a successful manner.

Global Edulink can help. This Public Relation Fundamentals course provides learners with a guide to modern day public relations. The course covers everything, beginning with a helpful introduction to public relations and human relations. The course then goes on to cover a range of useful modules, such as: using channels, identifying PR tools, how to build your press kit, creating a story for your brand, and thinking like a journalist.

This qualification will prepare you for a fantastic career in PR. Your day-to-day duties might include: planning PR campaigns, writing press releases, arranging events, working with the media, speaking at events and arranging promotional material. In PR you will work for a client, which could be a business, international corporation or political party. This course will give you the confidence and ability to do all of this and more, and will make your CV highly attractive to potential employers.

Studying with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. You will also be assigned a tutor, who will be on hand whenever you need guidance.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study efficiently and guide you to secure your qualification.

Who Is It For?

  • This course is ideally suited to those hoping for a career in PR.

Entry Requirements:

  • This course is available to all students, of all academic backgrounds.
  • However, learners should have a basic understanding of English language, literacy, numeracy and ICT
  • Learners should be ages 16 or over.

Benefits you will gain:

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

The Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.


Successful candidates will be awarded certificate in Public Relation Fundamentals.

Career Path:

  • PR Coordinator
  • Communication and Marketing Director
  • Communications Officer
  • PR Manager
  • PR Specialist
  • Communications Manager
  • Director of Communications

Course Curriculum

module 01- definitions of public relations and human relations
Module 01- Definitions of Public Relations and Human Relations 02:30:00
module 02- how to create a pr strategy
Module 02- How to create a PR Strategy 02:30:00
module 03- using channels
Module 03- Using Channels 02:20:00
module 04- identifying pr tools
Module 04- Identifying PR Tools 02:10:00
module 05- how to build your press kit
Module 05- How to build your Press Kit 02:00:00
module 06- faq sheets and videos
Module 06- FAQ sheets and Videos 02:20:00
module 07- brand’s story creating
Module 07- Brand’s Story Creating 02:10:00
module 08- thinking like a journalist
Module 08- Thinking like a Journalist 02:10:00
mock exam
Mock Exam : Public Relation Fundamentals 00:40:00
final exam
Exam: Public Relation Fundamentals 00:40:00
£249 £59 (inc. VAT)

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  • 365 Days
  • ,
  • Course Certificate
  • 12Guided Learning Hours
  • Course Material
  • 08 Number of Modules
  • Exam Included

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CPD Accredited

Accredited Qualification


Unit Summary


Accredited by CPD & iAP

Awarded by iAP

CPD Accredited

CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today

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Build Your CV Here
cv All students enrolled with Global Edulink are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews. MORE INFO
cv If you need career support Global Edulink is here for you. We provide excellent career support through our Career Support Service.

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NUS Extra Card

NUS Extra Card

Every student of Global Edulink is eligible to apply for an NUS Extra card, allowing you to enjoy great saving by top brands on the high-street and online.

Course Reviews


2 ratings
  1. Kristian Kiefer Cleo

    Excellent course

    Excellent course. Very engaging. Many life lessons.

  2. mia bilowa

    Very good course

    Very good course. The message is simple and easy to take on board. It was worth my time.