Want to give your business a „shout out‟? Or, you‟re looking to update your customers, and/or potential customers, on exciting news happening within your industry? If so, a business blog is a fantastic, modern social media tool that can be used to do all this. So, what exactly is a blog? It‟s essentially a truncation of the expression “weblog” – a discussion or informational website that consists of distinct, succinct, and often informal, diary-style text entries (i.e. “posts”).
This book demonstrates that a business blog is versatile and powerful. Business blogs encourage engagement and, therefore, interest from the reader which can only be good for your organisation especially if that engagement is positive. Right? Get hold of this book and learn how to harness that power and reap the benefits for your business.