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Give a Shout Out About Your Corporate Social Responsibility Activities

£16 £5 (inc. VAT)

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society. A business’s CSR can encompass a wide variety of tactics, from giving away a portion of a company’s proceeds to charity, to implementing “greener” business operations.
There are a few broad categories of social responsibility that many of today’s businesses are practicing:
1. Environmental efforts
2. Philanthropy
3. Ethical labor practice
4. Volunteering

Getting this book, you’ll gain your knowledge in Corporate Social Responsibility Activities.

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Description

This book provides an excellent guide to the role corporate social responsibility plays in business and offers advice on how to form a robust communication strategy that incorporates engagement with internal and external parties via a range of modern communication channels such as social media. What the book also usefully outlines are examples of global corporations and the best practice frameworks they implement in identifying, prioritizing, and effectively engaging with their key stakeholder interests along with the tools they use, how they tailor their message to suit their diverse recipients, and the strategic times at which they undertake their CSR activities.

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