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Indispensable Principles and Practice of Public Relations

£16 £5 (inc. VAT)

Media relations and public relations are terms often used in a similar way, however, the two are not the same. Media relations is a company’s interactions with journalists, editors, and reporters. The media can be radio, television, newspapers, and the Internet. Whereas, public relations is the act of connecting and communicating through all the various relationships that an organisation may have formed with the public. To fully understand the two, this superb book takes the reader gradually through all the workings of the media and public relations domain to present a true understanding of elements such as: how to dress and network for success, setting SMART goals, how to deal with issues and crisis communication planning, and more.

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In this book, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

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