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Learn the Important Sequence Which Leads to Terrific Prospecting, Lead Generation, and Outstanding Sales

£16 £5 (inc. VAT)

Unfortunately, far too many business owners don’t understand the differences between prospecting and lead generation, and simply assume that using one or the other is acceptable. Both strategies are important to employ in your business to maximize a potential return on new business development but with an understanding that prospecting is executed by sales staff, and lead generation by a marketing team. This book explains the distinct differences between the two functions and outlines a clear path to profitable prospecting and lead generation. You’ll discover the fundamental methods used for identifying leads and prospects, how to research and prepare sales goals, and make the initial sales approach to potential new customers.

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Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as tedious and only engage in the bare minimum. By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.

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