This book presents essays that inform management students and professionals alike about essential business and management theories in order to gain a thorough understanding of the corporate world and the way in which it operates. It‟s, in effect, a management study diploma compacted into a book. Learn about such business fundamentals as change – what it is and how it impacts not only the organisation but the people employed within, and how to deal with change in a progressive world. Or, marketing – understand what comprises the marketing mix and how it relates to not only the business but to consumers. This is a crucial read for those looking to get ahead in business.