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Understanding cultural norms – How to Embrace these Differences Internationally

£16 £5 (inc. VAT)

Even if you hear or read something about a certain culture, it’s important to realise that doesn’t mean everyone from that particular background acts/thinks/believes the same thing. Just as not everyone you know has identical beliefs; people who come from different cultural backgrounds aren’t all a certain way either.

The main thing to remember is that everyone, no matter what their cultural background, has different opinions, habits and ways of life. The quicker we accept that everyone is different, the easier it becomes to understand and embrace cultural differences.



This outstanding book teaches the role culture plays in international business. Whatever sector you‟re operating in, cultural differences will have a direct impact on your profitability. Improving your level of knowledge of international cultural difference can aid in building global competencies as well as helping to gain a competitive advantage.

It‟s important to recognize that people from different cultures are different in a variety of ways, and this should be positively embraced within the workplace in order to achieve successful and harmonious business operations.


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