Value is something that businesses strive hard to achieve. It‟s definitely something researchers, executives, and investors have been interested in for decades. In recent times, strategy journals have published dozens of articles that focus on the concept of value. Yet, value is perhaps one of the most used and misused terms in the business world. Confusion persists not only about the meaning of the term, but more so about how it can be achieved in a sustainable way.
This book explores how business models, plans, and strategies can be created and implemented with an aim of achieving sustainable success for any company.