This excellent Professional Diploma in Social Media Marketing course has been created for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. During this Professional Diploma in Social Media Marketing course, you’ll master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In addition, during this Professional Diploma in Social Media Marketing course you’ll develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
- This course is revered by employers across the world, enabling you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you
- This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain
- Teaches you everything you need to know to become a social media marketing expert
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
Method of Assessment:
Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.
- Duration: 3 hours
- Computer based exam
- Multiple choice and hot spot questions
- Pass mark: 60%
Successful learners will be awarded a Professional Diploma in Social Media Marketing certificate.
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
This Professional Diploma in Social Media Marketing course qualifies you to become a Digital Marketing Manager, which involves leading and managing various projects. The average salary of a Digital Marketing Manager in the UK is £31,994, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:
- Social Analyst
- Social Media Specialist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Communications Manager
|1: Social Research|
|1. Social Research||00:00:00|
|Audience Research Tools||00:00:00|
|Audience Research Dimensions||00:00:00|
|Data Analysis & Strategy||00:00:00|
|Practical Exercises – Social Research||00:00:00|
|2: Content Creation|
|1. Content Creation||00:00:00|
|Practical Exercises – Content Creation||00:00:00|
|3: Content Outreach|
|1. Content Outreach||00:00:00|
|Practical Exercises – Content Outreach||00:00:00|
|Campaign Execution & Analysis||00:00:00|
|Practical Exercises – Facebook||00:00:00|
|Features & Functions||00:00:00|
|Practical Exercises – Twitter||00:00:00|
|Concepts & Context||00:00:00|
|Personal Brand Presence (Pt.1)||00:00:00|
|Personal Brand Presence (Pt.2)||00:00:00|
|Personal Brand Presence (Pt.3)||00:00:00|
|Personal Brand Presence (Pt.4)||00:00:00|
|Platform Features (Pt.1)||00:00:00|
|Platform Features (Pt.2)||00:00:00|
|Practical Exercises – LinkedIn||00:00:00|
|7: Social Apps|
|1. Social Apps||00:00:00|
|Instagram Features (Pt.1)||00:00:00|
|Instagram Features (Pt.2)||00:00:00|
|Practical Exercises – Social Apps||00:00:00|
|8: Social Video|
|1. Social Video||00:00:00|
|Introduction to Social Video||00:00:00|
|YouTube Setup (Pt. 1)||00:00:00|
|YouTube Setup (Pt. 2)||00:00:00|
|Advertising & Analyzing (Pt.1)||00:00:00|
|Advertising & Analyzing (Pt.2)||00:00:00|
|Practical Exercises – Social Video Final||00:00:00|
|9: Marketing Automation|
|Concepts (Part 1)||00:00:00|
|Concepts (Part 2)||00:00:00|
|Lead Management & Nurturing||00:00:00|
|Lead Generation & Communication||00:00:00|
|Analytics & Optimization||00:00:00|
|Practical Exercises – Marketing Automation||00:00:00|
|10: Strategy & Planning|
|Strategy & Planning||00:00:00|
|Plan (Part 1)||00:00:00|
|Plan (Part 2)||00:00:00|
|Practical Exercises – Strategy Planning||00:00:00|
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