The Advantages Of Choosing Digital Marketing Courses Online

You must be aware of the level to which digital marketing has spread over the past few years. Since the birth of online shops like Amazon, Etsy, etc. and the extensive digital communication platforms starting from Facebook all the way to Snapchat, the face of marketing has evolved dramatically. An online digital marketing course can help you to get your desired job.

If you’re a marketing enthusiast, you must be digging for reasons to get into the digital marketing business.

We’ll give you all the reasons to dive in.

Understanding the nitty-gritties of digital marketing would help you know whether this field is for you and also give you an opportunity to explore ideas if you’re an aspiring entrepreneur. Want know how? Continue reading!

The Scope of Digital Marketing

You won’t believe…

Do you know how much digital marketing has impacted businesses all over the planet? Take a quick look at US’s online vs. traditional media advertising outlook for 2018-2022.

Online shops are a norm!

For starters, there is no doubt about how successful online marketplaces and businesses have become over the past decade. One example for this would be Alibaba, the online market giant, which owes a considerable part of its success to digital marketing, as it surpasses big names like Amazon and eBay too!

See: Business Insider.

Source – statista.com

And there’s more

Next, we’re well aware of Mark Zuckerberg, the entrepreneur that optimized the usage of Internet by introducing the social media platform, and now stands among the world’s top 3 richest, who made their money in tech according to CNBC. His enterprise, Facebook is most certainly a huge example of the rampant success of digital marketing, which came into being well before the latter revolutionised the industry. Today, Facebook itself plays a very crucial role in promoting digital marketing.

Here is Zuckerberg’s take on the subject:

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You don’t want to miss this!

Let’s introduce you to all those ways in which digital marketing, stand-alone, has impacted businesses. Here are a few pointers that tell you how digital marketing plays its role in today’s business world.

• Digital marketing provides instant contact, which was far harder when platforms like online chats, Skype calls and Whatsapp messages were unavailable thus making instant customer services more viable no matter where in the world.
• You may not be able to display all you’ve got in your store but you can do so online! Digital marketing is a great way to showcase brands in a newer, more intimate way to consumers.
• Tracking customer behaviour patterns, their interest in a brand and being able to generate leads online is much easier via online marketing tools.
• The new trend of social media influencers has given brand endorsements a makeover. A business can generate more revenues through lesser costs by hiring what are popularly termed as ‘bloggers’ and ‘vloggers’, instead of celebrities, who create huge followings as a result of certain attributes they share with their concerned audiences.
• Social media marketing has become a very impactful branch of businesses’ marketing strategies due to its reach and ability of inculcation.

Read on to know more about the impact of digital marketing: Forbes

Advantages Of Digital Marketing

By now, we’ve established how bright the future of digital marketing seems. Now, let’s discuss the pros digital marketing brings to the business world.

Social Media Marketing is a massive component.

So how exactly does social media marketing benefit?

• Businesses get higher brand recognition.
• Social media provides customers with a more intimate experience with brands, hence increasing brand loyalty.
• It provides a bigger opportunity to make new customers with each social media post.
• It provides higher rates of conversion.
• It significantly decreases marketing costs as compared to traditional outbound marketing methods.
• Social media aids digital marketing to get better search engine rankings (Search Engine Optimization).
• Social media helps gather insightful customer responses, which in turn can help develop businesses according to customer needs.

Know more at: Forbes.

Of course, the aces of digital marketing don’t end here.

Marketing is measurable now!

Digital marketing helps you strategize better with valuable data that you are able to collect online, such as the duration of customers spent on your webpage, their preferences, etc. All marketing campaigns can be measured and analysed for their performance by calculating lead generations and lead-to-sales conversation rates. Know more about benefits of digital marketing to drive business growth here.

Digital Marketing is much more cost effective than traditional marketing techniques. It is much easier to reach the optimal consumer via the Internet if digital marketing is done right. Moreover as mentioned before, digital marketing has hugely impacted the business world by introducing a new dimension of influencers that are very different from mainstream celebrities.

Digital marketing gives businesses a global reach like never before. Now, businesses can interact and create footing in any place around the world. This also opens the opportunity for smaller businesses to compete with larger enterprises.

Most of all, you learn to innovate!

One of the most productive benefits of digital marketing is the element of innovation. Just the idea of being able to market for free, using the Internet opens up a lot of doors, thus promoting budding entrepreneurial ventures and ground-breaking ideas.

In essence…

• Digital marketing provides more measurable units than any other conventional marketing methods.
• It saves businesses a lot of quid, while also increasing the number of sales thereby decreasing costs and increasing profits.
• It helps provide a global presence and the ability of competing with huge corporations even to small businesses with bright futures.
• It gives rise to new, innovative ideas by providing cost effective marketing channels to entrepreneurs.

Career Prospects For Digital Marketers

So far you’ve learnt how vast the digital marketing industry is in terms of its impact and fortune. But you still might like to know how much this field has to offer you should you choose the profession.

The fast-paced growth is mind-blowing!

In 2017, the global e-commerce reached a baffling $2.3 trillion and by 2021, it is expected to touch numbers as huge as $4.5 trillion! Find out more about the areas that will shape e-commerce in the coming years here.

Looking for more reasons to choose digital marketing?

The fun thing about any marketing profession is the variety it has to offer. It is the same with digital marketing. In fact, with newer digital marketing methods and techniques, the diversity is more than ever. Here are some roles you can specialise in (via Robert Half):

1. Email marketing and Customer Relationship Management (CRM).
2. Social Media Community and content management
3. Digital marketing campaign plan and design
4. Graphic design and copy writing for advertisement
5. Data analytics and statistics management
6. Search Engine Optimisation (SEO), marketing and management

Moreover, while the salary of a digital marketing manager on average is £31,686 annually in the UK, salaries of digital marketers may go as high as £47,000 a year based on their experience and specialisation.

Source: Payscale

The Best Online Digital Marketing Courses

Do you think this is a profession you would want to pursue? If your answer is yes, we’ll help you get started!

Here is a list of courses, accredited by world-recognised institutions so you can find a job wherever you are in the world, from the comfort of your home.

Professional Diploma in Digital & Social Selling Certified Digital Marketing Professional Professional Diploma in Social Media Marketing Certificate in Digital Marketing – Level 2 Google Analytics for Business Advanced Social Media Marketing

So you ask why get one?

In the recent times, as the professional world keeps on evolving at an unmatched pace, you might not be able to earn a Bachelor’s degree in a field in which you end up working. With time, you may want to pursue another field that you hadn’t previously considered. But the good news is, as professions evolve, so do the learning methods. A lot of professionals retort to short-term certifications in order to specialise in specific fields, and so is the case with digital marketing certification programmes.

Here are a few pointers that will reassure you to take one.

• A course delivered by an expert of the field is much more constructive than reading up a book, since you get to know about practical knowledge. Global Edulink, based in London, provides the best digital marketing courses created and taught by top professionals of the field.
• An online marketing training course comes with an accredited certification that serves a vast purpose for getting employed.
• Online courses are updated often according to newer digital marketing trends. This helps you gain a better insight compared to traditional course learning and book reading.

Found this blog insightful? Write us at [email protected] to know more about online digital marketing courses, UK.