Certificate in Digital Marketing - Level 2
Access Duration - 365 Days
Accredited By "CPD & iAP"
Guided Learning Hours (15)
Course Material
Number of Modules 05
Mock Exam Included
Final Exam Included
4.7( 6 REVIEWS )
375 STUDENTS
Accredited By
Are you aiming to be a highly paid Digital Marketing professional?
Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
- Course Objectives
- Course Description
- Entry requirements
- Method of assessment
- Certification
- Progression and career path
- Learn how to plan for Digital Marketing Success
- Learn to create web sites
- Learn about Pay-Per-Click advertising
- Understand how the GOOGLE search engine work
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
Successful candidates will be awarded Level 2 Certificate in Digital Marketing.
On the successful completion of this course in digital marketing, you can greatly improve your candidature for a number of jobs in the marketing industry. You can also use this certificate to enroll in the other courses in digital marketing or to make significant progress in your career. Mentioned below are few of the jobs this course will benefit you in,
- Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
- Marketing Analyst (average UK salary according to payscale.com: £26,717)
- Online Marketing Manager (average UK salary according to payscale.com: £34,840)
- Marketing Consultant (average UK salary according to payscale.com: £30,561)
Course Curriculum
| 1: What is marketing? | |||
| 1. What is marketing? | 00:00:00 | ||
| 2. What is digital marketing? | 00:00:00 | ||
| 3. Key Trends in Digital Marketing | 00:00:00 | ||
| 4. Key Electronic Data Responsibilities | 00:00:00 | ||
| 5. Top Tips for Success | 00:00:00 | ||
| 2: Planning for Digital Marketing Success | |||
| 1. Planning for Digital Marketing Success | 00:00:00 | ||
| 2. How to Undertake a Marketing Audit | 00:00:00 | ||
| 3. Understanding Your Target Audiences | 00:00:00 | ||
| 4. An overview how to approach researching customers | |||
| 4.1. Getting Customer Information | 00:00:00 | ||
| 4.2. Running an Effective Focus Group | 00:00:00 | ||
| 4.3. Using Questionnaires Effectively | 00:00:00 | ||
| 5. Setting an Appropriate Budget | 00:00:00 | ||
| 6. Setting Appropriate Objectives | 00:00:00 | ||
| 7. Developing a Winning Strategy | 00:00:00 | ||
| 8. Top Tips to Differentiate Your Message | 00:00:00 | ||
| 9. The Hierarchy of Effects | 00:00:00 | ||
| 10. Applying the AIDA Model | 00:00:00 | ||
| 11. Implementing your Activities | 00:00:00 | ||
| 12. Keeping Control of Cost | 00:00:00 | ||
| 3: Creating a Great Website | |||
| Introduction | 00:00:00 | ||
| 1. What Makes a Great Website? | 00:00:00 | ||
| 2. Appearing Creditable & Trustworthy | 00:00:00 | ||
| 3. Choosing a Hosting Company | 00:00:00 | ||
| 4. Platforms & Systems | 00:00:00 | ||
| 5. User Friendly Menu/Navigation | 00:00:00 | ||
| 6. Presenting Content Effectively | 00:00:00 | ||
| 7. Choosing a right Images | 00:00:00 | ||
| 8. Streaming video Content from YouTube | 00:00:00 | ||
| 9. Effective Copywriting for the web | 00:00:00 | ||
| 10. Creating effective “Calls to Action” | 00:00:00 | ||
| 11. Making purchasing easy | 00:00:00 | ||
| 12. Cross-sell and Up-sell effectively | 00:00:00 | ||
| 13. Getting Customers back to your site | 00:00:00 | ||
| 14. Building customer interaction | 00:00:00 | ||
| 15. Driving traffic to your website | 00:00:00 | ||
| 4: How the Google Search Engine Work? | |||
| Introduction | 00:00:00 | ||
| 1. How to search engine work | 00:00:00 | ||
| 2. Google search results layout | 00:00:00 | ||
| 3. The benefits of SEO | 00:00:00 | ||
| 4. Identifying keywords and phrases | 00:00:00 | ||
| 5. Using Google Search Console | 00:00:00 | ||
| 6. Black and White Hat SEO techniques | 00:00:00 | ||
| 7. Creating the right page titles and URLs | 00:00:00 | ||
| 8. Creating the right page meta descriptions | 00:00:00 | ||
| 9. Creating the right opening paragraph | 00:00:00 | ||
| 10. Creating the right image “tags” | 00:00:00 | ||
| 11. Analysing the competition | 00:00:00 | ||
| 12. Getting the right referral or back links | 00:00:00 | ||
| 13. Google My Business listing | 00:00:00 | ||
| 14. Keeping control of SEO | 00:00:00 | ||
| 5: Pay-Per-Click Advertising (Adwords) | |||
| Introduction | 00:00:00 | ||
| 1. Introduction to pay-per-click advertising | 00:00:00 | ||
| 2. The Google Adwords basics | 00:00:00 | ||
| 3. Getting to grips with the dashboard | 00:00:00 | ||
| 4. Setting up at Campaign level | 00:00:00 | ||
| 5. Setting up at Ad Group level | 00:00:00 | ||
| 6. Creating effective Ads | 00:00:00 | ||
| 7. Getting to grips with keywords | 00:00:00 | ||
| 8. keeping control of costs | 00:00:00 | ||
| 9. How to monitor Performance | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam: Certificate in Digital Marketing – Level 2 | 00:40:00 | ||
| Final Exam | |||
| Exam: Certificate in Digital Marketing – Level 2 | 00:40:00 | ||
| Certificate Download Guide | |||
| Certificate Download Guide | 00:03:00 | ||
Samuel Cooper
Very informative and beneficial
Raylee Foster
A very useful subject and highly recommended. I really like how the course is structured. You can learn lots of things.
Penelope Cooke
Very useful for Marketing students as well as professionals. I am glad to learn new things.
Harper Campbell
If you are new to digital marketing, I advise you to start with this course. Content is very impressive and updated.
Raphael Palmer
It’s a wonderful learning experience with the concepts and the applications of digital marketing, this course is really useful to refresh what I learned
Charlie King
Learned a lot of useful information about Creating a Great Website. The customer service was very informative. Answered all my questions.