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  • 365 Days
  • ,
  • Course Certificate
  • ACCREDITED BY CPD & iAP
  • 15Guided Learning Hours
  • Course Material
  • 05 Number of Modules
  • Exam Included

Are you aiming to be a highly paid Digital Marketing professional? 

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

Course Objectives
  • Learn how to plan for Digital Marketing Success
  • Learn to create web sites
  • Learn about Pay-Per-Click advertising
  • Understand how the GOOGLE search engine work
Course DescriptionThis online training course is comprehensive and designed to cover the topics listed under the curriculum.
Entry requirementsLearners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
Method of assessmentAt the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
CertificationSuccessful candidates will be awarded Level 2 Certificate in Digital Marketing.
Progression and career pathOn the successful completion of this course in digital marketing, you can greatly improve your candidature for a number of jobs in the marketing industry. You can also use this certificate to enroll in the other courses in digital marketing or to make significant progress in your career. Mentioned below are few of the jobs this course will benefit you in,

  • Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
  • Marketing Analyst (average UK salary according to payscale.com: £26,717)
  • Online Marketing Manager (average UK salary according to payscale.com: £34,840)
  • Marketing Consultant (average UK salary according to payscale.com: £30,561)

Course Curriculum

1: what is marketing?
1. What is marketing? 00:00:00
2. What is digital marketing? 00:00:00
3. Key Trends in Digital Marketing 00:00:00
4. Key Electronic Data Responsibilities 00:00:00
5. Top Tips for Success 00:00:00
2: planning for digital marketing success
1. Planning for Digital Marketing Success 00:00:00
2. How to Undertake a Marketing Audit 00:00:00
3. Understanding Your Target Audiences 00:00:00
4. An overview how to approach researching customers 00:00:00
4.1. Getting Customer Information 00:00:00
4.2. Running an Effective Focus Group 00:00:00
4.3. Using Questionnaires Effectively 00:00:00
5. Setting an Appropriate Budget 00:00:00
6. Setting Appropriate Objectives 00:00:00
7. Developing a Winning Strategy 00:00:00
8. Top Tips to Differentiate Your Message 00:00:00
9. The Hierarchy of Effects 00:00:00
10. Applying the AIDA Model 00:00:00
11. Implementing your Activities 00:00:00
12. Keeping Control of Cost 00:00:00
3: creating a great website
Introduction 00:00:00
1. What Makes a Great Website? 00:00:00
2. Appearing Creditable & Trustworthy 00:00:00
3. Choosing a Hosting Company 00:00:00
4. Platforms & Systems 00:00:00
5. User Friendly Menu/Navigation 00:00:00
6. Presenting Content Effectively 00:00:00
7. Choosing a right Images 00:00:00
8. Streaming video Content from YouTube 00:00:00
9. Effective Copywriting for the web 00:00:00
10. Creating effective “Calls to Action” 00:00:00
11. Making purchasing easy 00:00:00
12. Cross-sell and Up-sell effectively 00:00:00
13. Getting Customers back to your site 00:00:00
14. Building customer interaction 00:00:00
15. Driving traffic to your website 00:00:00
4: how the google search engine work?
Introduction 00:00:00
1. How to search engine work 00:00:00
2. Google search results layout 00:00:00
3. The benefits of SEO 00:00:00
4. Identifying keywords and phrases 00:00:00
5. Using Google Search Console 00:00:00
6. Black and White Hat SEO techniques 00:00:00
7. Creating the right page titles and URLs 00:00:00
8. Creating the right page meta descriptions 00:00:00
9. Creating the right opening paragraph 00:00:00
10. Creating the right image “tags” 00:00:00
11. Analysing the competition 00:00:00
12. Getting the right referral or back links 00:00:00
13. Google My Business listing 00:00:00
14. Keeping control of SEO 00:00:00
5: pay-per-click advertising (adwords)
Introduction 00:00:00
1. Introduction to pay-per-click advertising 00:00:00
2. The Google Adwords basics 00:00:00
3. Getting to grips with the dashboard 00:00:00
4. Setting up at Campaign level 00:00:00
5. Setting up at Ad Group level 00:00:00
6. Creating effective Ads 00:00:00
7. Getting to grips with keywords 00:00:00
8. keeping control of costs 00:00:00
9. How to monitor Performance 00:00:00
mock exam
Mock Exam: Certificate in Digital Marketing – Level 2 00:40:00
final exam
Exam: Certificate in Digital Marketing – Level 2 00:40:00
£249 £59 (inc. VAT)

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Add To Cart

  • 365 Days
  • ,
  • Course Certificate
  • ACCREDITED BY CPD & iAP
  • 15Guided Learning Hours
  • Course Material
  • 05 Number of Modules
  • Exam Included

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Accredited by CPD & iAP

Awarded by iAP

CPD Accredited

CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today

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