Are you aiming to be a highly paid Digital Marketing professional? 

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

Course Objectives:

  • Learn how to plan for Digital Marketing Success
  • Learn to create web sites
  • Learn about Pay-Per-Click advertising
  • Understand how the GOOGLE search engine work

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded “Certificate in Digital Marketing – Level 2”.

Entry Requirement:

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career Path:

This Digital Marketing course allows you to pursue a career as a Digital Marketing professional. After successfully completing this course you could go on to become any of the following: Digital Marketing Manager

  • Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
  • Marketing Analyst (average UK salary according to payscale.com: £26,717)
  • Online Marketing Manager (average UK salary according to payscale.com: £34,840)
  • Marketing Consultant (average UK salary according to payscale.com: £30,561)

Course Curriculum

1: what is marketing?
1. What is marketing? 00:00:00
2. What is digital marketing? 00:00:00
3. Key Trends in Digital Marketing 00:00:00
4. Key Electronic Data Responsibilities 00:00:00
5. Top Tips for Success 00:00:00
2: planning for digital marketing success
1. Planning for Digital Marketing Success 00:00:00
2. How to Undertake a Marketing Audit 00:00:00
3. Understanding Your Target Audiences 00:00:00
4. An overview how to approach researching customers 00:00:00
4.1. Getting Customer Information 00:00:00
4.2. Running an Effective Focus Group 00:00:00
4.3. Using Questionnaires Effectively 00:00:00
5. Setting an Appropriate Budget 00:00:00
6. Setting Appropriate Objectives 00:00:00
7. Developing a Winning Strategy 00:00:00
8. Top Tips to Differentiate Your Message 00:00:00
9. The Hierarchy of Effects 00:00:00
10. Applying the AIDA Model 00:00:00
11. Implementing your Activities 00:00:00
12. Keeping Control of Cost 00:00:00
3: creating a great website
Introduction 00:00:00
1. What Makes a Great Website? 00:00:00
2. Appearing Creditable & Trustworthy 00:00:00
3. Choosing a Hosting Company 00:00:00
4. Platforms & Systems 00:00:00
5. User Friendly Menu/Navigation 00:00:00
6. Presenting Content Effectively 00:00:00
7. Choosing a right Images 00:00:00
8. Streaming video Content from YouTube 00:00:00
9. Effective Copywriting for the web 00:00:00
10. Creating effective “Calls to Action” 00:00:00
11. Making purchasing easy 00:00:00
12. Cross-sell and Up-sell effectively 00:00:00
13. Getting Customers back to your site 00:00:00
14. Building customer interaction 00:00:00
15. Driving traffic to your website 00:00:00
4: how the google search engine work?
Introduction 00:00:00
1. How to search engine work 00:00:00
2. Google search results layout 00:00:00
3. The benefits of SEO 00:00:00
4. Identifying keywords and phrases 00:00:00
5. Using Google Search Console 00:00:00
6. Black and White Hat SEO techniques 00:00:00
7. Creating the right page titles and URLs 00:00:00
8. Creating the right page meta descriptions 00:00:00
9. Creating the right opening paragraph 00:00:00
10. Creating the right image “tags” 00:00:00
11. Analysing the competition 00:00:00
12. Getting the right referral or back links 00:00:00
13. Google My Business listing 00:00:00
14. Keeping control of SEO 00:00:00
5: pay-per-click advertising (adwords)
Introduction 00:00:00
1. Introduction to pay-per-click advertising 00:00:00
2. The Google Adwords basics 00:00:00
3. Getting to grips with the dashboard 00:00:00
4. Setting up at Campaign level 00:00:00
5. Setting up at Ad Group level 00:00:00
6. Creating effective Ads 00:00:00
7. Getting to grips with keywords 00:00:00
8. keeping control of costs 00:00:00
9. How to monitor Performance 00:00:00
mock exam
final exam
£249 £59 (inc. VAT)

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  • 365 Days
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  • Course Certificate
  • ACCREDITED BY CPD & iAP
  • 15Guided Learning Hours
  • Course Material
  • 05 Number of Modules
  • Exam Included

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