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√ Overview:

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy. You will also learn to manage your reputation, win and nurture customers and get measurable results.

Further, this Advanced Social Media Marketing course will show you how to effectively integrate social media and digital platforms into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

Our online programme is so well designed that you feel as if you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials (including step by step guided tutorial videos) build your confidence to study effectively and guide you to secure your qualification.

Course Objective:

  • Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.
  • Two highly practical, hands-on days that gives you the skills, tools, and confidence to create and execute the very best social media strategy for your business.
  • Learn to create a results-driven social media strategy that is effective, measurable, accountable, and contributes to the long-term success of your business.
  • Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

√ Who is it for?

  • This course is ideal for business owner who wish to use social media for business or anyone hoping to become a Social Media Officer.

√ Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

√ Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time. This course has been designed for 12 guided learning hours.

√ Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

√ Certification:

Successful candidates will be awarded certificate for “Diploma in Advanced Social Media Marketing”.

√ Entry Requirement:

  • Learners must be age 16 or over and should have a basic grasp of the English Language, literacy, numeracy and ICT.

√ Career Path:

This training course could lead to careers such as:

  • Digital Marketing
  • Social Media Consultant
  • Marketing Executive
  • Marketing Manager
  • Business Development Manager

Course Curriculum

1: the trend of social media
The Trend of Social Media 00:27:00
2: market analysis
Market Analysis 00:15:00
3: auditing social media
Auditing Social Media 00:25:00
4: corporate culture and social media
Corporate Culture and Social Media 00:29:00
5: creative commons
Creative Commons 00:20:00
6: the social media policy
The Social Media Policy 00:39:00
7: keyword selection
Keyword Selection 00:16:00
8: content marketing on social media
Content Marketing on Social Media 00:25:00
9: the popular social media platforms
The Popular Social Media Platforms 03:33:00
10: traditional website advertising
Traditional Website Advertising 00:36:00
11: documentation
Social Media Documentation and Schedules 01:00:00
12: the community manager role
The Community Manager Role 00:25:00
13: importance of voice consistency
Importance of Voice Consistency 00:29:00
14: organizational customer service
Organizational Customer Service 00:27:00
15: social media triage
Social Media Triage 00:39:00
16: social media analytics
Social Media Analytics 00:26:00
17: goal value
Goal Value 00:42:00
18: career of social media strategist
Career of Social Media Strategist 00:20:00
recommended books
Recommended Books – Social Media Marketing 00:00:00
mock exam
Mock Exam: Advanced Social Media Marketing 00:30:00
final exam
Exam: Advanced Social Media Marketing 00:30:00
£249 £69 (inc. VAT)

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  • 365 Days
  • ,
  • 12Guided Learning Hours
  • Course Material
  • 18 Number of Modules
  • Exam Included

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Course Reviews


2 ratings
  1. This is a good course

    Overall nice course, contents are clear and well arranged

  2. Good Learning Experience

    video contents are clearly explaining and tutor is smart