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Do you want long-lasting business success?

Target marketing is so important in business, so you can understand your customers and better satisfy their needs. This ultimately results in much more efficient marketing, better understanding of customers and enables creation of relevant promotional material. With this course you will learn to eliminate unnecessary elements, so you can be more focused and reach your goals.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Who is this course aimed at?This course would be ideally suited to anyone hoping to set up their own business.
Course DescriptionThis online training course is comprehensive and designed to cover the topics listed under the curriculum.
Entry requirementsLearners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
Method of assessmentAt the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
CertificationUpon successful completion of this course you will be awarded Certificate in Essentials of Target Marketing.
Progression and career pathThis course would benefit any of the following:

  • Entrepreneur
  • Business Owner
  • Business Manager
  • Business Writer
  • Business Analyst
  • Consultancy
  • Banking
  • Logistics
  • Operations Management
  • Government Services

Course Curriculum

definition of marketing and market segmentation
49 Definition of Marketing 00:30:00
50 Explaining Market Segmentation 00:29:00
how to target a market segment?
51 How to Target a Market Segment? 00:27:00
way of positioning your offering and sources of sales growth.
52 Way of Positioning Your Offering 00:29:00
53 Explaining Sources of Sales Growth 00:28:00
how to derive value from your customers? & customer experiences.
54 How to Derive Value from Your Customers? 00:29:00
55 Way of Creating Great Customer Experiences 00:30:00
the process of successful branding
56 The Process of Successful Branding 00:30:00
definition of customer driven pricing
57 Definition of Customer Driven Pricing 00:28:00
marketing communications strategy
58 Marketing Communications Strategy 00:28:00
mock exam
final exam
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633 STUDENTS ENROLLED

CPD Accredited

Accredited Qualification


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Unit Summary


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Accredited by CPD & iAP

Awarded by iAP

CPD Accredited

CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today

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Build Your CV Here
cv All students enrolled with Global Edulink are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews. MORE INFO
cv If you need career support Global Edulink is here for you. We provide excellent career support through our Career Support Service.
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