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What Will I Learn?

Learn the key strategies of marketing and how it can influence the overall business strategy.
Apply segmentation, positioning and targeting to products and services.
Learn how to perform a market analysis.
Create and communicate the value of your brand.
Learn how to develop strategies to increase product sales.
Learn how to communicate with potential customers.


It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Diploma in Strategic Marketing – Level 3 course defines what strategic marketing really is.  The course is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path.

The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.

The Diploma in Strategic Marketing – Level 3 is an in-depth course that will equip learners with the right decision making tools to create and communicate the value of their brand, an understanding of essential marketing strategy and dealing with new products.

Why study at Global Edulink?

Global Edulink offers the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at Global Edulink and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules and free resources which include Free CV writing pack, free career support and course demo to make your learning experience more enriching and rewarding.

Access DurationThe course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
  • Marketing Managers, Business Managers
  • Team Leaders, Supervisors
  • Anyone who wants to learn about strategic marketing
Entry Requirement
  • Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
  • A recognised qualification at level 2 or above in any discipline
Method of AssessmentIn order to complete the Diploma in Strategic Marketing – Level 3 successfully and gain your professional qualification, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments.
CertificationThose who successfully completed the course will be awarded the Level 3 Diploma in Strategic Marketing by ABC Awards. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.  

Course Code: QLS-04532

Awarding BodyABC Awards is an Ofqual regulated, leading national awarding body which develops diverse, high-quality vocational qualifications for all ages and abilities post-14. Founded in 1998, ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. ABC Awards are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life. If you gain an ABC Awards accredited qualification with Global Edulink, you will demonstrate a high level of skill, and will come away with many more opportunities open to you.
Progression and Career PathOnce you successfully completed the Level 3 Diploma in Strategic Marketing you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is according to https://www.payscale.com. The course is suitable for students and individuals working in a multiple industries and sectors. Managers and Supervisors, Team Leaders and Junior Staff will all find this course a stepping stone to enhancing their personal and professional lives.

  • Marketing Manager – (average UK yearly salary: £32,917)
  • Business Manager – (average UK yearly salary: £34,267)
  • Strategy Manager – (average UK yearly salary: £50,618)
  • Marketing Coordinator – (average UK yearly salary: £21,958 )
  • Business Development Manager – (average UK yearly salary: £34,116 )

Other jobs you can get

  • Marketing Supervisors
  • Business Team Leaders
Common Career Paths For Marketing Manager
Other Benefits
  •  Written and designed by the industry’s finest expert instructors with over 15 years of experience
  • Repeat and rewind all your lectures and enjoy a personalised learning experience
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a NUS discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
  • Free Access to Over 150 courses for 2 days (48 hours)
  • Free access to course before you purchase (For selected courses only)


Course Curriculum

1: so what is marketing
So what is marketing 00:00:00
2: the marketing concept
The Marketing Concept 00:00:00
3: what can be marketed
What can be marketed 00:00:00
☑ assignment
☑ submit your assignment
4: marketing's role in the business
Marketing’s role in the business 00:00:00
5: stp 1 segmentaion
STP 1 Segmentaion 00:00:00
6: stp 2 targeting
STP 2 Targeting 00:00:00
☑ assignment
☑ submit your assignment
7: stp 3 positioning
STP 3 Positioning 00:00:00
8: branding
Branding 00:00:00
9: the marketing mix
The Marketing Mix 00:00:00
☑ assignment
☑ submit your assignment
10: product management
Product Management 00:00:00
11: marketing communications or marcom or integrated marketing communications (imc)
Marketing Communications or MarCom or Integrated Marketing Communications (IMC) 00:00:00
12: expanding marketing's traditional boundaries
Expanding marketing’s traditional boundaries 00:00:00
☑ assignment
☑ submit your assignment
£429 £229 (inc. VAT)
or only £79 (inc. VAT) intial payment


Initial Fee: £79.00 (Inc. VAT)
Assessment: £159.00 (Inc. VAT)

(Pay in 04 Installments)

Total Price: £238.00 (Inc. VAT)

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  • 365 Days
  • ,
  • Course Certificate
  • Awarded by 'ABC Awards'
  • 120Guided Learning Hours
  • Course Material
  • 12 Number of Modules
  • Assessment Included
  • Course Code QLS-04532

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Accredited Qualification


Unit Summary


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cv All students enrolled with Global Edulink are entitled to a CV Writing and Interview Skills Pack, which includes CV templates, cover letter guidance, and advice for interviews. MORE INFO
cv If you need career support Global Edulink is here for you. We provide excellent career support through our Career Support Service.
NUS Extra Card

Every student of Global Edulink is eligible to apply for an NUS Extra card, allowing you to enjoy great saving by top brands on the high-street and online.

Course Reviews


1 ratings
  1. Liza Denworth

    Great Course!

    This course was well organized and with clear instructions on how to proceed. The course content had a very practical approach, where you could easily relate the information to situations at your work place.