Diploma in Strategic Marketing at QLS Level 3
Access Duration - 365 Days
Endorsed by "Quality Licence Scheme"
Guided Learning Hours (120)
Course Material
Number of Modules 12
Assessment Included
5( 2 REVIEWS )
153 STUDENTS
Endorsed by
What Will I Learn?
Learn the key strategies of marketing and how it can influence the overall business strategy.
Apply segmentation, positioning and targeting to products and services.
Learn how to perform a market analysis.
Create and communicate the value of your brand.
Learn how to develop strategies to increase product sales.
Learn how to communicate with potential customers.
Overview
It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Diploma in Strategic Marketing at QLS Level 3 course defines what strategic marketing really is. The course is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path.
The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.
The Diploma in Strategic Marketing at QLS Level 3 is an in-depth course that will equip learners with the right decision making tools to create and communicate the value of their brand, an understanding of essential marketing strategy and dealing with new products.
The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This means that Global Edulink has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Quality Licence Scheme, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Why Choose Global Edulink?
Global Edulink offers the most convenient path to gain skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at Global Edulink and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules and free resources which include Free CV writing pack, free career support and course demo to make your learning experience more enriching and rewarding.
Who is this Course aimed at?
- Marketing Managers, Business Managers
- Team Leaders, Supervisors
- Anyone who wants to learn about strategic marketing
- Access Duration
- Entry Requirement
- Method of Assessment
- Certification
- Endorsed by
- Progression and Career Path
- Other Benefits
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
- Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
- A qualification at level 2 or above in any discipline
In order to complete the Diploma in Strategic Marketing at QLS Level 3 successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments.
While the submission of your assignment is compulsory for you to get your Quality Licence Scheme certification, you can also receive another CPD & iAP, free e-certificate if you take a 20 multiple choice exam.
Those who successfully complete the course will be issued the Diploma in Strategic Marketing at QLS Level 3 by the Quality Licence Scheme.
Course Code: QLS-04532
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
Once you successfully completed the Diploma in Strategic Marketing at QLS Level 3, you will gain knowledge and skills that will give your career the jumpstart you have always wanted. With this Completion you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is according to https://www.payscale.com/career-path-planner. The course is suitable for students and individuals working in a multiple industries and sectors. Managers and Supervisors, Team Leaders and Junior Staff will all find this course a stepping stone to enhancing their personal and professional lives.
- Marketing Manager - (average UK yearly salary: £32,917)
- Business Manager - (average UK yearly salary: £34,267)
- Strategy Manager - (average UK yearly salary: £50,618)
- Marketing Coordinator - (average UK yearly salary: £21,958 )
- Business Development Manager - (average UK yearly salary: £34,116 )
- Marketing Supervisors
- Business Team Leaders
- Written and designed by the industry’s finest expert instructors with over 15 years of experience
- Repeat and rewind all your lectures and enjoy a personalised learning experience
- Unlimited 12 months access from anywhere, anytime
- Save time and money on travel
- Learn at your convenience and leisure
- Eligible for TOTUM discount card
Course Curriculum
| 1: So What Is Marketing | |||
| So what is marketing | |||
| 2: The Marketing Concept | |||
| The Marketing Concept | |||
| 3: What Can Be Marketed | |||
| What can be marketed | |||
| ☑ Assignment | |||
| Assignment Brief I – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| (A) Assignment Submission I – Diploma in Strategic Marketing at QLS Level 3 | |||
| 4: Marketing's Role in the Business | |||
| Marketing’s role in the business | |||
| 5: Stp 1 Segmentaion | |||
| STP 1 Segmentaion | |||
| 6: Stp 2 Targeting | |||
| STP 2 Targeting | |||
| ☑ Assignment | |||
| Assignment Brief II – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| (A) Assignment Submission II – Diploma in Strategic Marketing at QLS Level 3 | |||
| 7: Stp 3 Positioning | |||
| STP 3 Positioning | |||
| 8: Branding | |||
| Branding | |||
| 9: The Marketing Mix | |||
| The Marketing Mix | |||
| ☑ Assignment | |||
| Assignment Brief III – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| (A) Assignment Submission III – Diploma in Strategic Marketing at QLS Level 3 | |||
| 10: Product Management | |||
| Product Management | |||
| 11: Marketing Communications or Marcom or Integrated Marketing Communications (Imc) | |||
| Marketing Communications or MarCom or Integrated Marketing Communications (IMC) | |||
| 12: Expanding Marketing's Traditional Boundaries | |||
| Expanding marketing’s traditional boundaries | |||
| ☑ Assignment | |||
| Assignment Brief IV – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| (A) Assignment Submission IV – Diploma in Strategic Marketing at QLS Level 3 | |||
| Exam Quiz | |||
Kensi Robertson
Useful course. The ability to learn a lot boosted my career further and deepened my understanding of marketing as well.
Liza Denworth
This course was well organized and with clear instructions on how to proceed. The course content had a very practical approach, where you could easily relate the information to situations at your work place.