Do you want long-lasting business success?

The secret to success, especially in business, is great marketing! That’s why we’ve created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go. Become a master of the marketing environment, the international market place, consumer decision making and strategies for selling and pricing. As well as this, we provide key information on product marketing, managing and retailing, supply chain management and promotion and public relations. Our aim is to give practical knowledge which can be transferred into the work place.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification. 

Who is it for? 

  • This course would be suitable for those hoping to work in the marketing field.
  • This course would also be useful for those setting up a business, or who already own a business. 

Benefits you will gain: 

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Course Description 

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Upon successful completion of this course you will be awarded a certificate in Marketing Principles. 

Entry Requirements

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career Path 

This course could help you become any of the following:

  • Marketing Executive
  • Marketing Manager
  • Digital Content Officer
  • Social Media and Content Designer
  • Marketing and Communications Manager
  • Digital Marketing Assistant
  • Online Analyst

Course Curriculum

1. Introduction to Marketing and Marketing Concepts
Introduction to Marketing and Marketing Concepts 00:32:00
2. WHAT ARE COMPETITIVE ADVANTAGE AND THE MARKETING ENVIRONMENT?
What Is Competitive Advantage? 00:41:00
What is Marketing Environment? 00:30:00
3. How to Develop a Global Marketing Strategy and Consumer Making Process
How to Develop a Global Marketing Strategy 00:26:00
Consumer Decision Making Process 00:54:00
4. Guide to Business Marketing, Marketing Research and Product Marketing
Guide to Business Marketing and Marketing Research 00:30:00
Introduction to Market Segmentation and Product Marketing 00:48:00
5. New Product Development and Services Marketing?
New Product Development and Marketing 00:58:00
What is Services Marketing? 00:36:00
6. Marketing Strategies, Selling and Pricing concepts
Marketing Strategies Part 1 00:37:00
Marketing Strategies Part 2 00:37:00
Introduction to Selling and Pricing concepts 00:56:00
Mock Exam
Mock Exam: Marketing Principles 00:40:00
Final Exam
Exam: Marketing Principles 00:40:00

Course Reviews

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  1. MARKETING PRINCIPLES

    4

    I’ve been getting into my business day by day everything that the course has provided . I’m very satisfied with the quality of each lecture .

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NUS Extra Card

NUS Extra Card

Every student of Global Edulink is eligible to apply for an NUS Extra card, allowing you to enjoy great saving by top brands on the high-street and online.

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