What Will I Learn?
Learn cost-effective and successful digital marketing using Google AdWords
Do you wonder how to best reach potential customers? Do you need to gain more repeat customers? Or, grow online sales? Well, wonder no more. This Mastering Google AdWords course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.
Learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
It all starts with knowing how Google AdWords works, and knowing what your business and customers need. You will learn just what PPC advertising is all about and how it functions. Learners will also be advised of what needs to be in place before getting started, then you will set up a new AdWords account before starting to research your keywords: the foundation of all great ads. Be ready to create your first advertising campaign – exciting stuff! Use AdWords reporting and Google Analytics to monitor the performance of ads and optimise them to get more clicks, conversions and ultimately, a higher search advertising return on your investment (ROI).
At Global Edulink, we stay committed to providing you real value as we believe your success is paramount so it’s important to offer you strategies that can deliver for your website and business key optimisation and learning that goes well beyond the basics.
This course, though, is not really an SEO course because PPC strategies based on Google AdWords are, in certain respects, the very opposite of search engine-friendly website optimisation — they are implemented when a business cannot, or will not, generate traffic by altering their site’s structure, code, content, and links. Essentially, AdWords exists to address some of the circumstances in which SEO cannot achieve your site goals quickly enough, or cost-effectively enough.
Rest assured, though, that this course can provide you with the expertise required to propel you within your digital marketing career.
Who is it for?
- Web marketing and communications managers.
- Those looking to move into the digital marketing arena.
Benefits you will gain:
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- Benefit of applying NUS extra Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
- There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
- Learners should be ages 16 or over to undertake the qualification.
- Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a certificate in Mattering Google Adwords.
This course would benefit:
- Web Marketing Officer
- Digital Communications Officer
- PPC (Pay-Per-Click) Executive
|overview of the google adwords|
|Overview of the Google AdWords||00:03:00|
|pay-per-click advertising techniques|
|Pay-Per-Click Advertising Techniques||00:19:00|
|defining your business goals|
|Defining your Business Goals||00:13:00|
|stepping into google adwords|
|Stepping into Google Adwords||00:12:00|
|keywords researching techniques|
|Keywords Researching Techniques||00:25:00|
|how to create your first campaign?|
|How to create your First Campaign?||00:28:00|
|how to create your first advertisements?|
|How to create your First Advertisements?||00:20:00|
|how to monitor your advertisement?|
|How to monitor your advertisement?||00:15:00|
|advanced advertising techniques|
|Advanced Advertising Techniques||00:11:00|
|understanding key optimisation strategies|
|Understanding Key optimisation Strategies||00:13:00|
|fundamentals of google adwords|
|Fundamentals of Google ADwords||00:19:00|
|Mock Exam: Mastering Google Adwords||00:40:00|
|Exam: Mastering Google Adwords||00:40:00|