√ Overview:

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy during this course from Global Edulink, a leading online learning provider. You will also learn to manage your reputation, win and nurture customers, and get measurable results.

Further, this Diploma in Social Media & Business Strategy will show you how to effectively integrate social media into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social media across the organisation and define metrics for your social media and digital activity.

Our online programme is so well designed that you feel as if you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). Effective support service, and study materials (including step by step guided tutorial videos) build your confidence to study efficiently and guide you to secure your qualification.

Course Objective:

  • Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.
  • Two highly practical, hands-on days that gives you the skills, tools and confidence to create and execute the very best social media strategy for your business.
  • Learn to create a results-driven social media strategy that is effective, measurable, accountable, and contributes to the long-term success of your business.
  • Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

√ Who is it for?

  • Suitable for people who are already running social media activity on behalf of clients or organisations, but want to understand how social media can be integrated into the wider communications and marketing mix.
  • This course is ideal for business owner who wish to connect the power of social media to increase their prospects.
  • This course also is useful for Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship, Event Management, and Business Promotion.

√ Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 22 guided learning hours.

√ Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

√ Method of Assessment:

At the end of the course learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

√ Certification:

Successful candidates will be awarded certificate for “Diploma in Social Media and Business Strategy”.

√ Entry Requirement:

  • This course is available to all students, of all academic backgrounds. However, basic knowledge and skills of social media will be an advantage for this course.
  • Learners should be ages 16 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

√ Career Path:

This course would be helpful for the following careers:

  • Digital Marketing
  • Social Media Consultant
  • Marketing Executive
  • Marketing Manager
  • Business Development Manager

Course Curriculum

Social Media Marketing -----------
Facebook
How Facebook Works 00:51:00
Posts that Engage Your Fans 00:30:00
Promotions and Managing Your Facebook 00:30:00
LinkedIn
LinkedIn’s Network 00:26:00
Careers with LinkedIn 00:23:00
Your Connections with Others 00:39:00
Twitter
Start with Twitter 00:28:00
Building the Twitter Network 00:23:00
Tweet 00:10:00
Google+
Create an Account 00:23:00
Using Google+ 00:20:00
Google Analytics 00:14:00
YouTube
Skills Needed for Interesting Video 00:27:00
Manage Your YouTube Account 00:19:00
Create a YouTube Channel 00:19:00
Pinterest
What is Pinterest 00:09:00
Connecting to Social Networks 00:45:00
Using Pin and Widgets 00:38:00
Advanced Social Media Strategies -----------
The Trend of Social Media 00:27:00
Market Analysis 00:15:00
Auditing Social Media 00:25:00
Corporate Culture and Social Media 00:29:00
Creative Commons 00:20:00
The Social Media Policy 00:39:00
Keyword Selection 00:16:00
Content Marketing on Social Media 00:25:00
The Popular Social Media Platforms 03:33:00
Traditional Website Advertising 00:36:00
Social Media Documentation and Schedules 01:00:00
The Community Manager Role 00:25:00
Importance of Voice Consistency 00:29:00
Organizational Customer Service 00:27:00
Social Media Triage 00:39:00
Social Media Analytics 00:26:00
Goal Value 00:42:00
Career of Social Media Strategist 00:20:00
Recommended Books
Recommended Books – Social Media Marketing 00:00:00
Mock Exam
Mock Exam: Diploma in Social Media & Business Strategy 01:00:00
Final Exam
Exam: Diploma in Social Media & Business Strategy 01:00:00

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