Explore the fundamentals of online marketing
Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
As well as this, learners will be shown how to create an effective digital marketing strategy, how to evaluate a website to identify conversion goals, and how to measure and interpret website analytics. You will understand how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, see how to connect with communities on the leading social media networks. Receive accurate guidance on best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skills.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. Learning with us gives the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Our training programmes and strategies can have a tremendous impact on the overall ability of a company to compete effectively in the global marketplace.
The latest courses in digital marketing from Global Edulink will help you get the most from your marketing campaigns.
Who is it for?
- Those currently working in, or considering moving into, the online marketing arena
Benefits you will gain:
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- Benefit of applying NUS extra Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
- This course is available to all students, of all academic backgrounds. However, a sound educational background or prior marketing experience would be an advantage.
- Learners should be ages 16 or over to undertake the qualification.
- Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a certificate in Mastering Online Marketing.
This course would benefit the following careers:
- Online Marketing Manager
- Online Trade Marketing Executive
- Assistant Communication Manager
- Digital Content Officer
- Social Media and Content Designer
- Marketing and Communications Manager
- Digital Marketing Assistant
- Online Analyst
|1. introduction to online marketing|
|Introduction to Online Marketing||00:03:00|
|2. understanding the digital marketing strategy|
|Understanding the Digital Marketing Strategy||00:12:00|
|3. definition of digital marketing|
|Definition of Digital Marketing||00:10:00|
|4. marketing by your own website|
|Marketing by your own Website||00:37:00|
|5. overview of analytics|
|Overview of Analytics||00:25:00|
|6. search engine optimization methodologies|
|Search Engine Optimization Methodologies||00:27:00|
|7. differences between search and display marketing|
|Differences between Search and Display Marketing||00:37:00|
|8. understanding social media marketing|
|Understanding Social Media Marketing||00:24:00|
|9. overview of video marketing|
|Overview of Video Marketing||00:19:00|
|10. email marketing techniques|
|Email Marketing Techniques||00:10:00|
|11. content marketing tips|
|Content Marketing Tips||00:07:00|
|12. mobile marketing techniques|
|Mobile Marketing Techniques||00:04:00|
|13. expanding your digital marketing knowledge|
|Expanding your Digital Marketing Knowledge||00:03:00|
|Mock Exam: Mastering Online Marketing||00:40:00|
|Exam: Mastering Online Marketing||00:40:00|