Digital Advertising & Google Adwords Diploma
Access Duration - 365 Days
Accredited By "CPD & iAP"
Guided Learning Hours (05)
Course Material
Number of Modules 22
Mock Exam Included
Final Exam Included
4.3( 3 REVIEWS )
602 STUDENTS
Accredited By
What Will I Learn?
Learn how to promote businesses effectively online
Develop a targeted marketing strategy that engages potential customers
Understand the different digital marketing techniques effectively
Learn how to build a successful online marketing campaign using all digital channels
Ability to make your company more visible on Google using SEO
Learn how to get more value from pay-per-click (PPC) spend with Google Ad Words
Overview
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
Please Note: This Course is Based on USA Standards
- Who is this course aimed at?
- Entry requirements
- Method of assessment
- Certification
- Progression and career path
- Other Benefits
- Web marketing and communications managers.
- Those looking to move into the digital marketing or advertising arena.
- This course would highly benefit small business owners or entrepreneurs.
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded Diploma in Digital Advertising & Google Adwords.
This course could be the added qualification that helps you secure a rewarding job position in the marketing industry. You can also use this course to broaden your knowledge on marketing and to grow in your career. Listed as follows are some of the job positions this course will help you secure, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,
- Online Marketing Manager – £35,128 per annum
- Trade Marketing Manager – £37,215 per annum
- Communications Assistant – £19,789 per annum
- Social Media Content Manager – £21,257 per annum
- Digital Marketing Specialist – £25,354 per annum
- Social Media Coordinator – £20,122 per annum
- PPC Professional (PPC) – £24,765 per annum
- High-quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- The benefit of applying for TOTUM Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
Course Curriculum
| 1: Introduction to Online Marketing | |||
| Introduction to Online Marketing | 00:03:00 | ||
| 2: Understanding the Digital Marketing Strategy | |||
| Understanding the Digital Marketing Strategy | 00:12:00 | ||
| 3: Definition of Digital Marketing | |||
| Definition of Digital Marketing | 00:10:00 | ||
| 4: Marketing by Your Own Website | |||
| Marketing by your own Website | 00:37:00 | ||
| 5: Overview of Analytics | |||
| Overview of Analytics | 00:25:00 | ||
| 6: Search Engine Optimization Methodologies | |||
| Search Engine Optimization Methodologies | 00:27:00 | ||
| 7: Differences Between Search and Display Marketing | |||
| Differences between Search and Display Marketing | 00:37:00 | ||
| 8: Understanding Social Media Marketing | |||
| Understanding Social Media Marketing | 00:24:00 | ||
| 9: Overview of Video Marketing | |||
| Overview of Video Marketing | 00:19:00 | ||
| 10: Email Marketing Techniques | |||
| Email Marketing Techniques | 00:10:00 | ||
| 11: Content Marketing Tips | |||
| Content Marketing Tips | 00:07:00 | ||
| 12: Mobile Marketing Techniques | |||
| Mobile Marketing Techniques | 00:04:00 | ||
| 13: Expanding Your Digital Marketing Knowledge | |||
| Expanding your Digital Marketing Knowledge | 00:03:00 | ||
| 14: Overview of the Google AdWords | |||
| Overview of the Google AdWords | 00:03:00 | ||
| 15: Pay-Per-Click Advertising Techniques | |||
| Pay-Per-Click Advertising Techniques | 00:19:00 | ||
| 16: Defining Your Business Goals | |||
| Defining your Business Goals | 00:13:00 | ||
| 17: Stepping into Google Adwords | |||
| Stepping into Google Adwords | 00:12:00 | ||
| 18: Keywords Researching Techniques | |||
| Keywords Researching Techniques | 00:25:00 | ||
| 19: How to Create Your First Campaign? | |||
| How to create your First Campaign? | 00:28:00 | ||
| 20: How to Create Your First Advertisements? | |||
| How to create your First Advertisements? | 00:20:00 | ||
| 21: How to Monitor Your Advertisement? | |||
| How to monitor your advertisement? | 00:15:00 | ||
| 22: Advanced Advertising Techniques | |||
| Advanced Advertising Techniques | 00:11:00 | ||
| Mock Exam | |||
| Mock Exam: Digital Advertising & Google Adwords Diploma | 01:00:00 | ||
| Final Exam | |||
| Exam: Digital Advertising & Google Adwords Diploma | 01:00:00 | ||
| Certificate Download Guide | |||
| Certificate Download Guide | 00:03:00 | ||
sandra brunet
This is a great online course for Marketers who want to deepen their understanding of the digital landscape, how to develop a sound Online Marketing strategy and how to create ad campaigns with Google AdWords. This course is also relevant for people running their own business and having an online presence.
The course consists of 22 modules, all in video format, easy to digest and well explained. You can study at your own pace and take the mock up and final exams at the end, when you are ready.
Thank you to the globaledulink team for this fantastic online course!
Ross McGhee
This was a straight forward and informative course, but if you have done other marketing courses with Global EduLink, some of it will be going over old ground.
Anparasan
Course contents are clear.