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What Will I Learn?

Learn how to promote businesses effectively online
Develop a targeted marketing strategy that engages potential customers
Understand the different digital marketing techniques effectively
Learn how to build a successful online marketing campaign using all digital channels
Ability to make your company more visible on Google using SEO
Learn how to get more value from pay-per-click (PPC) spend with Google Ad Words


During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Who is it for?

  • Web marketing and communications managers.
  • Those looking to move into the digital marketing or advertising arena.
  • This course would highly benefit small business owners or entrepreneurs.

 Benefits you will gain:

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

The Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.


Successful candidates will be awarded Diploma in Digital Advertising & Google AdWords.

Entry Requirements:

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career Path:

This course would benefit the following:

  • Online Marketing Manager
  • Online Trade Marketing Executive
  • Assistant Communication Manager
  • Digital Content Officer
  • Social Media and Content Designer
  • Marketing and Communications Manager
  • Digital Marketing Assistant
  • Online Analyst
  • Web Marketing Officer
  • Digital Communications Officer
  • PPC (Pay-Per-Click) Executive

Course Curriculum

1: introduction to online marketing
Introduction to Online Marketing 00:03:00
2: understanding the digital marketing strategy
Understanding the Digital Marketing Strategy 00:12:00
3: definition of digital marketing
Definition of Digital Marketing 00:10:00
4: marketing by your own website
Marketing by your own Website 00:37:00
5: overview of analytics
Overview of Analytics 00:25:00
6: search engine optimization methodologies
Search Engine Optimization Methodologies 00:27:00
7: differences between search and display marketing
Differences between Search and Display Marketing 00:37:00
8: understanding social media marketing
Understanding Social Media Marketing 00:24:00
9: overview of video marketing
Overview of Video Marketing 00:19:00
10: email marketing techniques
Email Marketing Techniques 00:10:00
11: content marketing tips
Content Marketing Tips 00:07:00
12: mobile marketing techniques
Mobile Marketing Techniques 00:04:00
13: expanding your digital marketing knowledge
Expanding your Digital Marketing Knowledge 00:03:00
14: overview of the google adwords
Overview of the Google AdWords 00:03:00
15: pay-per-click advertising techniques
Pay-Per-Click Advertising Techniques 00:19:00
16: defining your business goals
Defining your Business Goals 00:13:00
17: stepping into google adwords
Stepping into Google Adwords 00:12:00
18: keywords researching techniques
Keywords Researching Techniques 00:25:00
19: how to create your first campaign?
How to create your First Campaign? 00:28:00
20: how to create your first advertisements?
How to create your First Advertisements? 00:20:00
21: how to monitor your advertisement?
How to monitor your advertisement? 00:15:00
22: advanced advertising techniques
Advanced Advertising Techniques 00:11:00
mock exam
Mock Exam: Digital Advertising & Google Adwords Diploma 01:00:00
final exam
Exam: Digital Advertising & Google Adwords Diploma 01:00:00
£249 £69 (inc. VAT)

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  • 365 Days
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  • Course Certificate
  • 05Guided Learning Hours
  • Course Material
  • 22 Number of Modules
  • Exam Included

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Course Reviews


2 ratings
  1. Anparasan

    Good Course

    Course contents are clear.

  2. Ross McGhee

    Good course

    This was a straight forward and informative course, but if you have done other marketing courses with Global EduLink, some of it will be going over old ground.