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What Will I Learn?

How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Integrated Search Marketing strategies
Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Online display advertising networks and banner formats
Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
Understand the marketing planning process and the links between each stage of the process

Are you aiming to be a highly paid Digital Marketing professional? 

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.


Who is it for?

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

This course is ideally suited to anyone hoping to work in Digital Marketing.

Course Description This online Digital marketing training course has been designed for 12 guided   learning hours. Key topic areas are listed below under the curriculum.
Method of Assessment At the end of the course learners will take an online multiple choice question   assessment test. The online test is marked straight away, so you will know   immediately if you have passed the course.
Certification  Successful candidates will be awarded “Certificate in Digital Marketing”.
Entry Requirement Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
Career Path You will have the knowledge and skills to carry out a range of advanced digital  marketing tasks, equipped for Digital Marketing Executive and Accounts   Manager roles, earning a typical salary range of £29,000 – £35,000.

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital marketing Analyst
  • Digital Marketing Assistant
  • Online Community Manager

Still not convinced?

Download our course brochure & learn more about this course.

Course Curriculum

Introduction 00:00:00
Exercise Files: Digital Marketing 00:00:00
1. digital marketing strategy
The importance of defining three strategies 00:00:00
Building a business strategy 00:00:00
Building a brand strategy 00:00:00
Building a marketing strategy 00:00:00
2. exploring digital marketing
Definitions and terminology 00:00:00
Components of digital marketing 00:00:00
The digital marketing landscape 00:00:00
3. starting with the website
What makes a website effective? 00:00:00
Choosing a domain name 00:00:00
Selecting a designer or developer 00:00:00
Building a site yourself 00:00:00
Making your website convert 00:00:00
Creating engaging web copy 00:00:00
Choosing responsive design 00:00:00
Installing Google Tag Manager 00:00:00
4. foundations of analytics
Introduction to measuring data 00:00:00
How online analytics work 00:00:00
Using goal and event tracking 00:00:00
Looking at a conversion funnel 00:00:00
Defining your key performance indicators (KPIs) 00:00:00
A look at attribution models 00:00:00
5. search engine optimization
How SEO works 00:00:00
Essential optimization techniques 00:00:00
Conducting keyword research 00:00:00
Crafting a content strategy 00:00:00
Leveraging local SEO 00:00:00
Choosing to hire a professional 00:00:00
6. search and display marketing
Introduction to search and display 00:00:00
Launch text search ads 00:00:00
Launch display search ads 00:00:00
Deciding to use remarketing 00:00:00
Succeeding at search and display marketing 00:00:00
7. social media marketing
Building a social media marketing plan 00:00:00
Who`s using social media? 00:00:00
8. facebook
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
9. twitter
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
10. youtube
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
11. linkedin
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
12. pinterest
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
13. video marketing
The impact of video marketing 00:00:00
Getting started with video marketing 00:00:00
Creating compelling content 00:00:00
Promoting videos on YouTube 00:00:00
Meaningful video marketing metrics 00:00:00
14. email marketing
Understanding email marketing 00:00:00
Creating an email marketing plan 00:00:00
Tools to launch successful campaigns 00:00:00
Measuring the success of email 00:00:00
15. content marketing
What is content marketing? 00:00:00
Creating a content planning model 00:00:00
Setting up a blog 00:00:00
16. mobile marketing
The mobile marketing landscape 00:00:00
Mobile applications 00:00:00
17. expanding your digital marketing skills
Running A/B marketing tests 00:00:00
A look into affiliate marketing 00:00:00
mock exam
Mock Exam: Digital Marketing 00:40:00
final exam
Exam: Digital Marketing 00:40:00
£199 £49 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • 12Guided Learning Hours
  • Course Material
  • 17 Number of Modules
  • Exam Included

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Course Reviews


13 ratings
  1. Claudia Brown


    This was one of the best course I enrolled to, this course has opened up many career paths which I can take on, these include; Digital marketing Executive & Account Manager Roles. If you are looking to go into any of these professions, I highly recommend this course as it will give you all the knowledge you need.

  2. Carlos Walker


    This course was really helpful as it has given me an insight on how to analyse and manage, which will boost my confidence in getting a career in the Digital Marketing Sector

  3. Imran Ali


    Really great course, absolutely loved it. Thank you GlobalEduLink