Are you aiming to be a highly paid Digital Marketing professional? 

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

√ Who is it for?:

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

This course is ideally suited to anyone hoping to work in Digital Marketing.

 √ Course Description:

This online Digital marketing training course has been designed for 12 guided learning hours. Key topic areas are listed below under the curriculum.

√ Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

√ Certification:

Successful candidates will be awarded “Certificate in Digital Marketing”.

√ Entry Requirement:

  • Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

√ What will I learn?

  • How to put together a digital marketing strategy
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Mobile apps, mobile web and location-based services
  • Analytics: what to measure and how to manage
  • Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
  • Understand the marketing planning process and the links between each stage of the process

√ Career Path:

You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital marketing Analyst
  • Digital Marketing Assistant
  • Online Community Manager

Course Curriculum

Introduction 00:00:00
Exercise Files: Digital Marketing 00:00:00
1. Digital Marketing Strategy
The importance of defining three strategies 00:00:00
Building a business strategy 00:00:00
Building a brand strategy 00:00:00
Building a marketing strategy 00:00:00
2. Exploring Digital Marketing
Definitions and terminology 00:00:00
Components of digital marketing 00:00:00
The digital marketing landscape 00:00:00
3. Starting with the Website
What makes a website effective? 00:00:00
Choosing a domain name 00:00:00
Selecting a designer or developer 00:00:00
Building a site yourself 00:00:00
Making your website convert 00:00:00
Creating engaging web copy 00:00:00
Choosing responsive design 00:00:00
Installing Google Tag Manager 00:00:00
4. Foundations of Analytics
Introduction to measuring data 00:00:00
How online analytics work 00:00:00
Using goal and event tracking 00:00:00
Looking at a conversion funnel 00:00:00
Defining your key performance indicators (KPIs) 00:00:00
A look at attribution models 00:00:00
5. Search Engine Optimization
How SEO works 00:00:00
Essential optimization techniques 00:00:00
Conducting keyword research 00:00:00
Crafting a content strategy 00:00:00
Leveraging local SEO 00:00:00
Choosing to hire a professional 00:00:00
6. Search and Display Marketing
Introduction to search and display 00:00:00
Launch text search ads 00:00:00
Launch display search ads 00:00:00
Deciding to use remarketing 00:00:00
Succeeding at search and display marketing 00:00:00
7. Social Media Marketing
Building a social media marketing plan 00:00:00
Who`s using social media? 00:00:00
8. Facebook
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
9. Twitter
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
10. Youtube
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
11. LinkedIn
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
12. Pinterest
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
13. Video Marketing
The impact of video marketing 00:00:00
Getting started with video marketing 00:00:00
Creating compelling content 00:00:00
Promoting videos on YouTube 00:00:00
Meaningful video marketing metrics 00:00:00
14. Email Marketing
Understanding email marketing 00:00:00
Creating an email marketing plan 00:00:00
Tools to launch successful campaigns 00:00:00
Measuring the success of email 00:00:00
15. Content Marketing
What is content marketing? 00:00:00
Creating a content planning model 00:00:00
Setting up a blog 00:00:00
16. Mobile Marketing
The mobile marketing landscape 00:00:00
Mobile applications 00:00:00
17. Expanding Your Digital Marketing Skills
Running A/B marketing tests 00:00:00
A look into affiliate marketing 00:00:00
Mock Exam
Mock Exam: Digital Marketing 00:40:00
Final Exam
Final Exam: Digital Marketing 00:40:00

Course Reviews


12 ratings
  • 5 stars6
  • 4 stars5
  • 3 stars1
  • 2 stars0
  • 1 stars0
  1. Digital marketing course


    Mostly good: accessible, straightforward to understand, but giving enough detailed info to make you think you are learning.
    However, sometimes more detail on “how to do it” rather than “what you have to do” would have been good.
    Also, three enquiries about how to access support materials (as advertised) went either unanswsered or unsatisfactorily answered. I still have not received them.



    This was one of the best course I enrolled to, this course has opened up many career paths which I can take on, these include; Digital marketing Executive & Account Manager Roles. If you are looking to go into any of these professions, I highly recommend this course as it will give you all the knowledge you need.



    This course was really helpful as it has given me an insight on how to analyse and manage, which will boost my confidence in getting a career in the Digital Marketing Sector



    Really great course, absolutely loved it. Thank you GlobalEduLink



    The Digital Marketing Essentials (Online) course was simply amazing, the course was really smooth and understandable which helped me to really recognize the world of digital Marketing.



    I’ve never thought this course will be my cup of tea, but once I started it was just so brilliant, the course has help me develop advance knowledge in Digital Marketing, this course has also given me the chance to look into future career path such as; Digital Marketing Assistant, Igital Marketing Manager, and other roles within that sector. Overall I would just like to say a big thank you to GlobalEduLink for providing such excellent services



    Service to the Course itself its astounding, I would suggest anyone who is looking to get into the Digital Marketing Sector as a profession, should definitely take this course



    The course was very simple and easy to follow which was really helpful

  9. great course!


    This course was great, really fun and enjoyable, learnt a lot from this course which will help me progress in the future I’m sure

  10. BEST COURSE!!!


    This course provided me with the knowledge I was lacking in the world of Digital Marketing, although the course did provide a lot of excellent materials, I would of enjoyed if there was more materials, and quizzes as it would of made the course just a bit more exceptional than it already is

  11. BEST COURSE!!!


    The course was just fantastic that all I could say, it was just amazing the materials the quizzes, it was surly worth my money. Thank you GlobalEduLink

  12. A great course. Couple of bugs but worth the money for skills you learn.


    The course structure and layout is easy to follow, allowing you to advance each step at your own rate.
    The video tutorials are clear and generally to the point, covering the basics of digital marketing from beginner to intermediate level.
    I would recommend taking notes throughout the course, as it’s good to look back on for the mock/final quizzes and good to have after the course to refer back to.
    I felt the standalone YouTube section was long-winded and outdated. However, YouTube marketing is covered later on in the course in separate videos, which are up-to-date, and much simpler and easy to digest.
    At the end of the course you have the option to take up to 5 mock quizzes before you take your final quiz. The questions are multiple choice and you have 20 minutes to answer 25 questions.
    I noticed a few bugs in the mock quizzes – sometimes there would be no options to answer and a correct answer would be incorrect on a later mock quiz. Also there were some questions which bore no relevance to subjects covered in the course.
    My tip would be to take all 5 mock quizzes and learn from the answers, which are given to you upon completion.
    Overall I was thoroughly impressed with course and what skills and knowledge I picked up. The bugs encountered along the way don’t detract from that.
    I would recommend the course to anyone looking to embark in a career in digital marketing or those just looking to polish up their knowledge set – like me.

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