Digital Marketing

4.4( 15 REVIEWS )
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£199 £49 (inc. VAT)
  • 365 Days
  • Course Certificate
  • Wishlist
  • 12Guided Learning Hours
  • Course Material
  • 17 Number of Modules
  • Exam Included

What Will I Learn?

How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Integrated Search Marketing strategies
Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Online display advertising networks and banner formats
Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
Understand the marketing planning process and the links between each stage of the process

Are you aiming to be a highly paid Digital Marketing professional? 

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course (USA Standards) is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

Please Note: This Course is Based on USA Standards.


Still not convinced?

Download our course brochure & learn more about this course.

  • Who is it for?
  • Access Duration
  • Course Description
  • Method of Assessment
  • Certification
  • Entry Requirement
  • Career Path
This course is ideally suited to anyone hoping to work in Digital Marketing.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
This online Digital marketing training course has been designed for 12 guided   learning hours. Key topic areas are listed below under the curriculum.
At the end of the course learners will take an online multiple choice question   assessment test. The online test is marked straight away, so you will know   immediately if you have passed the course.
 Successful candidates will be awarded Certificate in Digital Marketing.
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
With this certificate in digital marketing, you are sure to land a rewarding job position in the modern marketing industry. This course is also sure to help you out if you had been looking to step up your career or to increase your salary. Below given are few of the job positions this course will contribute in, along with the average UK salary per annum according to,
  • Digital Marketing administrator – £20,201 per annum
  • Digital Marketing Manager – £31,979 per annum
  • Digital marketing specialist – £25,305 per annum
  • Marketing executive – £23,350  per annum
  • Online Community Manager – £24,994 per annum

Key Features

Gain an Accredited UK Qualification

Access to Excellent Quality Study Materials

Learners will be Eligible for TOTUM Discount Card

Personalised Learning Experience

UK Register of Learning Providers Reg No : 10053842

Support by Phone, Live Chat, and Email

Course Curriculum

Getting Started
Online Training User Manual 00:00:00
E Certificate Download Guide 00:00:00
Introduction 00:00:00
Exercise Files: Digital Marketing 00:00:00
1. Digital Marketing Strategy
The importance of defining three strategies 00:00:00
Building a business strategy 00:00:00
Building a brand strategy 00:00:00
Building a marketing strategy 00:00:00
2. Exploring Digital Marketing
Definitions and terminology 00:00:00
Components of digital marketing 00:00:00
The digital marketing landscape 00:00:00
3. Starting With the Website
What makes a website effective? 00:00:00
Choosing a domain name 00:00:00
Selecting a designer or developer 00:00:00
Building a site yourself 00:00:00
Making your website convert 00:00:00
Creating engaging web copy 00:00:00
Choosing responsive design 00:00:00
Installing Google Tag Manager 00:00:00
4. Foundations of Analytics
Introduction to measuring data 00:00:00
How online analytics work 00:00:00
Using goal and event tracking 00:00:00
Looking at a conversion funnel 00:00:00
Defining your key performance indicators (KPIs) 00:00:00
A look at attribution models 00:00:00
5. Search Engine Optimization
How SEO works 00:00:00
Essential optimization techniques 00:00:00
Conducting keyword research 00:00:00
Crafting a content strategy 00:00:00
Leveraging local SEO 00:00:00
Choosing to hire a professional 00:00:00
6. Search and Display Marketing
Introduction to search and display 00:00:00
Launch text search ads 00:00:00
Launch display search ads 00:00:00
Deciding to use remarketing 00:00:00
Succeeding at search and display marketing 00:00:00
7. Social Media Marketing
Building a social media marketing plan 00:00:00
Who`s using social media? 00:00:00
8. Facebook
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
9. Twitter
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
10. Youtube
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
11. LinkedIn
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
12. Pinterest
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
13. Video Marketing
The impact of video marketing 00:00:00
Getting started with video marketing 00:00:00
Creating compelling content 00:00:00
Promoting videos on YouTube 00:00:00
Meaningful video marketing metrics 00:00:00
14. Email Marketing
Understanding email marketing 00:00:00
Creating an email marketing plan 00:00:00
Tools to launch successful campaigns 00:00:00
Measuring the success of email 00:00:00
15. Content Marketing
What is content marketing? 00:00:00
Creating a content planning model 00:00:00
Setting up a blog 00:00:00
16. Mobile Marketing
The mobile marketing landscape 00:00:00
Mobile applications 00:00:00
17. Expanding Your Digital Marketing Skills
Running A/B marketing tests 00:00:00
A look into affiliate marketing 00:00:00
Mock Exam
Mock Exam: Digital Marketing 00:40:00
Final Exam
Exam: Digital Marketing 00:40:00

Students feedback


Avarage rating (15)
5 Star
4 Star
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1 Star
    A T

    Amanda Tohill

    March 15, 2019 - 10:09am
    Digital Marketing

    I thoroughly enjoyed the above course and the subject knowledge and understanding gained throughout.

    H W

    Harry Waller

    January 30, 2019 - 1:14pm
    Wonderful Course

    I especially enjoyed the concepts of analytics and social media marketing which are crucial in the modern marketing world when campaigns are being created. Wonderful course overall.

    S M

    Shane Millar

    January 29, 2019 - 10:27am
    Great Course

    Great course. This is a very useful course in the modern market. Helped me greatly in managing my own marketing campaign using digital marketing strategies.

    B D

    Becci Dunne

    April 11, 2018 - 12:32pm
    Great course

    Great course that gives you a basic insight into the world of digital marketing. I liked the video concept, it’s a lot easier to follow and make notes from. Only downside is you have to pay for a hard copy of your course certificate upon completion, should really be included in the price in my opinion!



    July 02, 2016 - 2:20pm
    A great course. Couple of bugs but worth the money for skills you learn.

    The course structure and layout is easy to follow, allowing you to advance each step at your own rate.
    The video tutorials are clear and generally to the point, covering the basics of digital marketing from beginner to intermediate level.
    I would recommend taking notes throughout the course, as it’s good to look back on for the mock/final quizzes and good to have after the course to refer back to.
    I felt the standalone YouTube section was long-winded and outdated. However, YouTube marketing is covered later on in the course in separate videos, which are up-to-date, and much simpler and easy to digest.
    At the end of the course you have the option to take up to 5 mock quizzes before you take your final quiz. The questions are multiple choice and you have 20 minutes to answer 25 questions.
    I noticed a few bugs in the mock quizzes – sometimes there would be no options to answer and a correct answer would be incorrect on a later mock quiz. Also there were some questions which bore no relevance to subjects covered in the course.
    My tip would be to take all 5 mock quizzes and learn from the answers, which are given to you upon completion.
    Overall I was thoroughly impressed with course and what skills and knowledge I picked up. The bugs encountered along the way don’t detract from that.
    I would recommend the course to anyone looking to embark in a career in digital marketing or those just looking to polish up their knowledge set – like me.

    D S

    David Smith

    March 17, 2016 - 10:26am

    The course was just fantastic that all I could say, it was just amazing the materials the quizzes, it was surly worth my money. Thank you GlobalEduLink

    M W

    Mark Wright

    March 17, 2016 - 10:21am

    This course provided me with the knowledge I was lacking in the world of Digital Marketing, although the course did provide a lot of excellent materials, I would of enjoyed if there was more materials, and quizzes as it would of made the course just a bit more exceptional than it already is

    K H

    Kevin Hamilton

    March 16, 2016 - 2:29pm
    great course!

    This course was great, really fun and enjoyable, learnt a lot from this course which will help me progress in the future I’m sure

    N M

    Nadia Miah

    March 16, 2016 - 2:27pm

    The course was very simple and easy to follow which was really helpful

    M J

    Michael Jones

    March 16, 2016 - 2:24pm

    Service to the Course itself its astounding, I would suggest anyone who is looking to get into the Digital Marketing Sector as a profession, should definitely take this course

    L W

    Luke White

    March 15, 2016 - 12:48pm

    I’ve never thought this course will be my cup of tea, but once I started it was just so brilliant, the course has help me develop advance knowledge in Digital Marketing, this course has also given me the chance to look into future career path such as; Digital Marketing Assistant, Igital Marketing Manager, and other roles within that sector. Overall I would just like to say a big thank you to GlobalEduLink for providing such excellent services

    L G

    Lola Green

    March 15, 2016 - 12:44pm

    The Digital Marketing Essentials (Online) course was simply amazing, the course was really smooth and understandable which helped me to really recognize the world of digital Marketing.

    I A

    Imran Ali

    March 14, 2016 - 4:11pm

    Really great course, absolutely loved it. Thank you GlobalEduLink

    C W

    Carlos Walker

    March 14, 2016 - 1:55pm

    This course was really helpful as it has given me an insight on how to analyse and manage, which will boost my confidence in getting a career in the Digital Marketing Sector

    C B

    Claudia Brown

    March 14, 2016 - 1:47pm

    This was one of the best course I enrolled to, this course has opened up many career paths which I can take on, these include; Digital marketing Executive & Account Manager Roles. If you are looking to go into any of these professions, I highly recommend this course as it will give you all the knowledge you need.

Buy Now
£199 £49 (inc. VAT)
  • 365 Days
  • Course Certificate
  • Wishlist
  • 12Guided Learning Hours
  • Course Material
  • 17 Number of Modules
  • Exam Included
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