Digital Marketing
Access Duration - 365 Days
Accredited By "CPD & iAP"
Guided Learning Hours (12)
Course Material
Number of Modules 17
Mock Exam Included
Final Exam Included
4.3( 16 REVIEWS )
2183 STUDENTS
Accredited By
What Will I Learn?
How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Integrated Search Marketing strategies
Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Online display advertising networks and banner formats
Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
Understand the marketing planning process and the links between each stage of the process
Are you aiming to be a highly paid Digital Marketing professional?Â
Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course (USA Standards) is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
Please Note: This Course is Based on USA Standards.
Who is it for?
- This course is ideally suited to anyone hoping to work in Digital Marketing.
- Access Duration
- Course Description
- Method of Assessment
- Certification
- Entry Requirement
- Career Path
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
This online Digital marketing training course has been designed for 12 guided  learning hours. Key topic areas are listed below under the curriculum.
At the end of the course learners will take an online multiple choice question  assessment test. The online test is marked straight away, so you will know  immediately if you have passed the course.
 Successful candidates will be awarded Certificate in Digital Marketing.
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
With this certificate in digital marketing, you are sure to land a rewarding job position in the modern marketing industry. This course is also sure to help you out if you had been looking to step up your career or to increase your salary. Below given are few of the job positions this course will contribute in, along with the average UK salary per annum according to www.payscale.uk,
- Digital Marketing administrator – £20,201 per annum
- Digital Marketing Manager – £31,979 per annum
- Digital marketing specialist – £25,305 per annum
- Marketing executive – £23,350 per annum
- Online Community Manager – £24,994 per annum
Course Curriculum
| Introduction | |||
| Introduction | 00:00:00 | ||
| Exercise Files: Digital Marketing | |||
| 1. Digital Marketing Strategy | |||
| The importance of defining three strategies | 00:00:00 | ||
| Building a business strategy | 00:00:00 | ||
| Building a brand strategy | 00:00:00 | ||
| Building a marketing strategy | 00:00:00 | ||
| 2. Exploring Digital Marketing | |||
| Definitions and terminology | 00:00:00 | ||
| Components of digital marketing | 00:00:00 | ||
| The digital marketing landscape | 00:00:00 | ||
| 3. Starting With the Website | |||
| What makes a website effective? | 00:00:00 | ||
| Choosing a domain name | 00:00:00 | ||
| Selecting a designer or developer | 00:00:00 | ||
| Building a site yourself | 00:00:00 | ||
| Making your website convert | 00:00:00 | ||
| Creating engaging web copy | 00:00:00 | ||
| Choosing responsive design | 00:00:00 | ||
| Installing Google Tag Manager | 00:00:00 | ||
| 4. Foundations of Analytics | |||
| Introduction to measuring data | 00:00:00 | ||
| How online analytics work | 00:00:00 | ||
| Using goal and event tracking | 00:00:00 | ||
| Looking at a conversion funnel | 00:00:00 | ||
| Defining your key performance indicators (KPIs) | 00:00:00 | ||
| A look at attribution models | 00:00:00 | ||
| 5. Search Engine Optimization | |||
| How SEO works | 00:00:00 | ||
| Essential optimization techniques | 00:00:00 | ||
| Conducting keyword research | 00:00:00 | ||
| Crafting a content strategy | 00:00:00 | ||
| Leveraging local SEO | 00:00:00 | ||
| Choosing to hire a professional | 00:00:00 | ||
| 6. Search and Display Marketing | |||
| Introduction to search and display | 00:00:00 | ||
| Launch text search ads | 00:00:00 | ||
| Launch display search ads | 00:00:00 | ||
| Deciding to use remarketing | 00:00:00 | ||
| Succeeding at search and display marketing | 00:00:00 | ||
| 7. Social Media Marketing | |||
| Building a social media marketing plan | 00:00:00 | ||
| Who`s using social media? | 00:00:00 | ||
| 8. Facebook | |||
| Build my Facebook page | 00:28:00 | ||
| Building Your Audience | 00:32:00 | ||
| Facebook Post and Integrating with Audience | 00:20:00 | ||
| Promoting the Business on Facebook | 00:50:00 | ||
| Advance features and managing page | 00:22:00 | ||
| 9. Twitter | |||
| Introduction to Twitter | 00:21:00 | ||
| Connecting & Twitting | 00:36:00 | ||
| Advertising on Twitter | 00:39:00 | ||
| 10. Youtube | |||
| Introduction to YouTube | 00:15:00 | ||
| Marketing on YouTube | 00:27:00 | ||
| Working with YouTube Channel | 00:28:00 | ||
| Advertising on YouTube | 00:37:00 | ||
| 11. LinkedIn | |||
| Introduction to LinkedIn | 00:05:00 | ||
| Finding and Engaging with your Audience | 00:34:00 | ||
| Create and Marketing with Your Company LinkedIn Page | 00:42:00 | ||
| Recruitment with LinkedIn | 00:05:00 | ||
| 12. Pinterest | |||
| Create a Pinterest Business Account | 00:24:00 | ||
| Improving Pinterest Presense | 00:39:00 | ||
| Analyse the Performance of Pinterest | 00:06:00 | ||
| 13. Video Marketing | |||
| The impact of video marketing | 00:00:00 | ||
| Getting started with video marketing | 00:00:00 | ||
| Creating compelling content | 00:00:00 | ||
| Promoting videos on YouTube | 00:00:00 | ||
| Meaningful video marketing metrics | 00:00:00 | ||
| 14. Email Marketing | |||
| Understanding email marketing | 00:00:00 | ||
| Creating an email marketing plan | 00:00:00 | ||
| Tools to launch successful campaigns | 00:00:00 | ||
| Measuring the success of email | 00:00:00 | ||
| 15. Content Marketing | |||
| What is content marketing? | 00:00:00 | ||
| Creating a content planning model | 00:00:00 | ||
| Setting up a blog | 00:00:00 | ||
| 16. Mobile Marketing | |||
| The mobile marketing landscape | 00:00:00 | ||
| Mobile applications | 00:00:00 | ||
| 17. Expanding Your Digital Marketing Skills | |||
| Running A/B marketing tests | 00:00:00 | ||
| A look into affiliate marketing | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam: Digital Marketing | 00:40:00 | ||
| Final Exam | |||
| Exam: Digital Marketing | 00:40:00 | ||
| Certificate Download Guide | |||
| Certificate Download Guide | 00:03:00 | ||
Amanda Tohill
I thoroughly enjoyed the above course and the subject knowledge and understanding gained throughout.
Harry Waller
I especially enjoyed the concepts of analytics and social media marketing which are crucial in the modern marketing world when campaigns are being created. Wonderful course overall.
Shane Millar
Great course. This is a very useful course in the modern market. Helped me greatly in managing my own marketing campaign using digital marketing strategies.
Becci Dunne
Great course that gives you a basic insight into the world of digital marketing. I liked the video concept, it’s a lot easier to follow and make notes from. Only downside is you have to pay for a hard copy of your course certificate upon completion, should really be included in the price in my opinion!
Dean
The course structure and layout is easy to follow, allowing you to advance each step at your own rate.
The video tutorials are clear and generally to the point, covering the basics of digital marketing from beginner to intermediate level.
I would recommend taking notes throughout the course, as it’s good to look back on for the mock/final quizzes and good to have after the course to refer back to.
I felt the standalone YouTube section was long-winded and outdated. However, YouTube marketing is covered later on in the course in separate videos, which are up-to-date, and much simpler and easy to digest.
At the end of the course you have the option to take up to 5 mock quizzes before you take your final quiz. The questions are multiple choice and you have 20 minutes to answer 25 questions.
I noticed a few bugs in the mock quizzes – sometimes there would be no options to answer and a correct answer would be incorrect on a later mock quiz. Also there were some questions which bore no relevance to subjects covered in the course.
My tip would be to take all 5 mock quizzes and learn from the answers, which are given to you upon completion.
Overall I was thoroughly impressed with course and what skills and knowledge I picked up. The bugs encountered along the way don’t detract from that.
I would recommend the course to anyone looking to embark in a career in digital marketing or those just looking to polish up their knowledge set – like me.
David Smith
The course was just fantastic that all I could say, it was just amazing the materials the quizzes, it was surly worth my money. Thank you GlobalEduLink
Mark Wright
This course provided me with the knowledge I was lacking in the world of Digital Marketing, although the course did provide a lot of excellent materials, I would of enjoyed if there was more materials, and quizzes as it would of made the course just a bit more exceptional than it already is
Kevin Hamilton
This course was great, really fun and enjoyable, learnt a lot from this course which will help me progress in the future I’m sure
Nadia Miah
The course was very simple and easy to follow which was really helpful
Michael Jones
Service to the Course itself its astounding, I would suggest anyone who is looking to get into the Digital Marketing Sector as a profession, should definitely take this course
Luke White
I’ve never thought this course will be my cup of tea, but once I started it was just so brilliant, the course has help me develop advance knowledge in Digital Marketing, this course has also given me the chance to look into future career path such as; Digital Marketing Assistant, Igital Marketing Manager, and other roles within that sector. Overall I would just like to say a big thank you to GlobalEduLink for providing such excellent services
Lola Green
The Digital Marketing Essentials (Online) course was simply amazing, the course was really smooth and understandable which helped me to really recognize the world of digital Marketing.
Imran Ali
Really great course, absolutely loved it. Thank you GlobalEduLink
Carlos Walker
This course was really helpful as it has given me an insight on how to analyse and manage, which will boost my confidence in getting a career in the Digital Marketing Sector
Claudia Brown
This was one of the best course I enrolled to, this course has opened up many career paths which I can take on, these include; Digital marketing Executive & Account Manager Roles. If you are looking to go into any of these professions, I highly recommend this course as it will give you all the knowledge you need.
andrew
Mostly good: accessible, straightforward to understand.