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Become an SEO specialist

Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training which fits in with your lifestyle. As such, with this Search Engine Optimisation (SEO) for Business course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, thus increasing its visibility on a number of search engines, helping to increase your organisation’s bottom line.

SEO can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), but this course lays the foundations for understanding what is required to rank your website.

The course takes you through a general introduction, overview, and foundation of SEO, giving an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). Learners will also consider the more technical side of content optimisation and the strategic techniques used.

Content planning is also important, and once techniques are in place, SEO effectiveness can be measured. Candidates will then study the e-commerce side of SEO, like SEO for mobiles, and finally how to undertake local searches.

Use this course to build your expertise in this area, and enhance your CV. No prior experience with SEO is required.

Who is it for?

  • Those who work for an organisation or own their business and need a general understanding of how search engines work, to implement SEO strategies for their website.

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Entry Requirement:

  • This course is available to all students, of all academic backgrounds. However, basic knowledge of SEO would be an advantage.
  • Learners should be ages 17 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.

Career Path:

This course could enable you to become:

  • SEO Specialist
  • SEO – Digital Marketing Officer
  • SEO – Digital Content Officer
  • Search Specialist

Course Curriculum

introduction to the course
Introduction to the Course 00:01:00
definition of seo
Definition of SEO 00:12:00
the key point of seo
The key point of SEO 00:21:00
understanding how search engines and people view webpages
Understanding how search engines and people view webpages 00:27:00
technical seo - content optimization techniques
Technical SEO – Content Optimization Techniques 00:25:00
identifying content strategies
Identifying Content Strategies 00:31:00
what are link-building strategies?
What are Link-Building Strategies? 00:18:00
how to measure effectiveness of seo?
How to measure effectiveness of SEO? 00:18:00
seo tips for e commerce
SEO tips for E Commerce 00:16:00
local search techniques
Local Search Techniques 00:22:00
mobile seo techniques
Mobile SEO Techniques 00:11:00
exercise files:seo for business
Exercise Files:SEO for Business 00:00:00
mock exam
Mock Exam : Search Engine Optimisation (SEO) for Business 00:35:00
final exam
Exam: Search Engine Optimisation (SEO) for Business 00:35:00
£249 £69 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • ACCREDITED BY CPD & iAP
  • 05Guided Learning Hours
  • Course Material
  • 11 Number of Modules
  • Exam Included

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Course Reviews

5

5
2 ratings
  1. Simon Griffith

    This is a great course, whether you are experienced in SEO or not.

    A great re-fresher and useful to have on my CV and profile now. A great course easy to watch and take in. Eye opening ideas and some great advice on tools . Thank you.

    5
  2. Terence Mark Gray

    Fantastic course

    Great course for me, now i understand more about SEO for my business so i can make a improvement on my market.

    5