Search Engine Optimisation (SEO) for Business

Access Duration - 365 Days
Guided Learning Hour 05 Guided Learning Hours (05)
Course Materialr Course Material
Number of Modules  11 Number of Modules 11
5( 3 REVIEWS )

What Will I Learn?

Learn how to move the business into the spotlight to be viewed by many
Learn how to target the traffic to the website, thus being able to increase the aspect of visibility for the organisation
Learn how to use the best content in your website so that the effectiveness of the seo will be more profound
Learn how to measure the effectiveness of seo in a practical sense
Learn the most effective seo practices for e-commerce businesses
Learn the strategies which could be used to build up links

Become an SEO specialist

Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training which fits in with your lifestyle. As such, with this Search Engine Optimisation (SEO) for Business course (USA Standards), you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, thus increasing its visibility on a number of search engines, helping to increase your organisation’s bottom line.

SEO can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), but this course lays the foundations for understanding what is required to rank your website.

The course takes you through a general introduction, overview, and foundation of SEO, giving an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). Learners will also consider the more technical side of content optimization and the strategic techniques used.

Content planning is also important, and once techniques are in place, SEO effectiveness can be measured. Candidates will then study the e-commerce side of SEO, like SEO for mobiles, and finally how to undertake local searches.

Use this course to build your expertise in this area, and enhance your CV. No prior experience with SEO is required.

Please Note: This Course is Based on USA Standards.

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  • Who is it for?
  • Benefits you will gain
  • Entry Requirement
  • Method of Assessment
  • Certification
  • Career Path
Those who work for an organisation or own their business and need a general understanding of how search engines work, to implement SEO strategies for their website.
  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying TOTUM Discount Card.
  • Recognized Accredited Qualification.
  • Excellent customer service and administrative support.
  • This course is available to all students, of all academic backgrounds. However, basic knowledge of SEO would be an advantage.
  • Learners should be ages 17 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a Certificate in Search Engine Optimisation for Business.

After successfully getting through this course, you will be qualified to work for a range of job positions in the digital marketing field. You can also use this course to study further in this subject or to demand for salary increments or job promotions from your employer to progress in your career. Mentioned below are some of the job positions this course will qualify you for, along with the average UK salary per annum according to,

  • SEO Specialist – £24,064 per annum
  • SEO analyst – £23,604 per annum
  • SEO Manager – £31,341 per annum

Key Features

Gain an Accredited UK Qualification
Access to Excellent Quality Study Materials
Personalised Learning Experience
Support by Phone, Live Chat, and Email
Eligible for TOTUM Discount Card
UK Register of Learning Providers Reg No : 10053842

Course Curriculum

Getting Started
Online Training User Manual
E Certificate Download Guide 00:00:00
Introduction to the Course
Introduction to the Course 00:01:00
Definition of SEO
Definition of SEO 00:12:00
The Key Point of SEO
The key point of SEO 00:21:00
Understanding How Search Engines and People View Webpages
Understanding how search engines and people view webpages 00:27:00
Technical SEO - Content Optimization Techniques
Technical SEO – Content Optimization Techniques 00:25:00
Identifying Content Strategies
Identifying Content Strategies 00:31:00
What are Link-Building Strategies?
What are Link-Building Strategies? 00:18:00
How to Measure Effectiveness of SEO?
How to measure effectiveness of SEO? 00:18:00
SEO Tips for E Commerce
SEO tips for E Commerce 00:16:00
Local Search Techniques
Local Search Techniques 00:22:00
Mobile SEO Techniques
Mobile SEO Techniques 00:11:00
Exercise Files:SEO for Business
Exercise Files:SEO for Business
Mock Exam
Mock Exam : Search Engine Optimisation (SEO) for Business 00:35:00
Final Exam
Exam: Search Engine Optimisation (SEO) for Business 00:35:00

Students feedback


Average rating (3)
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1 Star
    B A

    Bailey Anderson

    April 10, 2019
    Highly commendable

    Although SEO has gotten quite popular in the digital world, there was no proper site I could get educated on this, until I came across this course. I was spellbound by the sheer knowledge of the tutors. Highly commendable!

    T M

    Terence Mark Gray

    September 23, 2017
    Fantastic course

    Great course for me, now i understand more about SEO for my business so i can make a improvement on my market.

    S G

    Simon Griffith

    March 25, 2017
    This is a great course, whether you are experienced in SEO or not.

    A great re-fresher and useful to have on my CV and profile now. A great course easy to watch and take in. Eye opening ideas and some great advice on tools . Thank you.

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