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What Will I Learn?

Learn how to move the business into the spotlight to be viewed by many
Learn how to target the traffic to the website, thus being able to increase the aspect of visibility for the organisation
Learn how to use the best content in your website so that the effectiveness of the seo will be more profound
Learn how to measure the effectiveness of seo in a practical sense
Learn the most effective seo practices for e-commerce businesses
Learn the strategies which could be used to build up links

Become an SEO specialist

Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training which fits in with your lifestyle. As such, with this Search Engine Optimization (SEO) for Business course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, thus increasing its visibility on a number of search engines, helping to increase your organisation’s bottom line.

SEO can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), but this course lays the foundations for understanding what is required to rank your website.

The course takes you through a general introduction, overview, and foundation of SEO, giving an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). Learners will also consider the more technical side of content optimization and the strategic techniques used.

Content planning is also important, and once techniques are in place, SEO effectiveness can be measured. Candidates will then study the e-commerce side of SEO, like SEO for mobiles, and finally how to undertake local searches.

Use this course to build your expertise in this area, and enhance your CV. No prior experience with SEO is required.

Who is it for?Those who work for an organisation or own their business and need a general understanding of how search engines work, to implement SEO strategies for their website.
Benefits you will gain
  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognized Accredited Qualification.
  • Excellent customer service and administrative support.
Entry Requirement
  • This course is available to all students, of all academic backgrounds. However, basic knowledge of SEO would be an advantage.
  • Learners should be ages 17 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of AssessmentAt the end of the course learners will take an online multiple choice question assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
CertificationSuccessful candidates will be awarded a certificate in Search Engine Optimization (SEO) for Business
Career PathThis course could enable you to become:

  • SEO Specialist
  • SEO – Digital Marketing Officer
  • SEO – Digital Content Officer
  • Search Specialist


Course Curriculum

introduction to the course
Introduction to the Course 00:01:00
definition of seo
Definition of SEO 00:12:00
the key point of seo
The key point of SEO 00:21:00
understanding how search engines and people view webpages
Understanding how search engines and people view webpages 00:27:00
technical seo - content optimization techniques
Technical SEO – Content Optimization Techniques 00:25:00
identifying content strategies
Identifying Content Strategies 00:31:00
what are link-building strategies?
What are Link-Building Strategies? 00:18:00
how to measure effectiveness of seo?
How to measure effectiveness of SEO? 00:18:00
seo tips for e commerce
SEO tips for E Commerce 00:16:00
local search techniques
Local Search Techniques 00:22:00
mobile seo techniques
Mobile SEO Techniques 00:11:00
exercise files:seo for business
Exercise Files:SEO for Business 00:00:00
mock exam
Mock Exam : Search Engine Optimisation (SEO) for Business 00:35:00
final exam
Exam: Search Engine Optimisation (SEO) for Business 00:35:00
£249 £69 (inc. VAT)

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  • 365 Days
  • Course Certificate
  • 05Guided Learning Hours
  • Course Material
  • 11 Number of Modules
  • Exam Included

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CPD Accredited

Accredited Qualification


Unit Summary


Accredited by CPD & iAP

Awarded by iAP

CPD Accredited

CPD Membership No: 10582

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NUS Extra Card

NUS Extra Card

Every student of Global Edulink is eligible to apply for an NUS Extra card, allowing you to enjoy great saving by top brands on the high-street and online.

Course Reviews


2 ratings
  1. Simon Griffith

    This is a great course, whether you are experienced in SEO or not.

    A great re-fresher and useful to have on my CV and profile now. A great course easy to watch and take in. Eye opening ideas and some great advice on tools . Thank you.

  2. Terence Mark Gray

    Fantastic course

    Great course for me, now i understand more about SEO for my business so i can make a improvement on my market.